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• THE INFLUENCE OF GAMIFICATION AND LIVE STREAMING SHOPPING ON PURCHASE DECISION WITH PURCHASE INTENTION AS AN INTERVENING VARIABLE INTENTION AS AN INTERVENING VARIABLE ON THE SHOPEE MARKETPLACE IN MEDAN CITY

  Hanastasia Debora Sari Siahaan , Arlina Nurbaity Lubis , Beby Karina Fawzeea Sembiring

  2140-2143

  2024-11-30

  Statistics: 69

• THE INFLUENCE OF LIVE STREAMING, CASHBACK, AND FREE SHIPPING ON PURCHASING DECISIONS PURCHASE OF TIKTOK SHOP (A STUDY OF MANAGEMENT STUDENTS AT MALIKUSSALEH UNIVERSITY)

  Nidea Rinzeni , Adnan , Widyana Verawati Siregar , Rusydi Abubakar

  4045-4055

  2025-09-21

  Statistics: 201

• THE EFFECT OF E-SERVICE QUALITY AND PERCEIVED EASE OF USE ON E-CUSTOMER LOYALTY WITH E-CUSTOMER SATISFACTION AND E-TRUST AS INTERVENING VARIABLES IN DIGITAL PAYMENT INTERVENING VARIABLES ON DIGITAL PAYMENT FUNDS IN THE CITY OF MEDAN

  Nabawi Putri Marisa Nasution , Arlina Nurbaity Lubis , Fadli

  8-11

  2024-12-23

  Statistics: 102