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• THE INFLUENCE OF FOOD QUALITY, PRICE FAIRNESS, PRODUCT VARIETY, SERVICESCAPE, STORE BRAND IMAGE ON REPURCHASE INTENTION THROUGH PURCHASE DECISION AND CUSTOMER SATISFACTION OF PIZZA HUT VISITORS IN SAMARINDA CITY

  Suramli , St Nurhasanah , Sarwo Eddy Wibowo , Usratul Maqfira

  276-283

  2025-12-24

  Statistics: 131

• THE INFLUENCE OF PRODUCT QUALITY, PRICE AND ELECTRONIC WORD OF MOUTH ON THE PURCHASE DECISION OF MS GLOW SKINCARE

  Mutia Arda , Dewi Andriany

  12-46-1256

  2023-06-20

  Statistics: 1148

• COMPARATIVE ANALYSIS OF PRICE AND PRODUCT QUALITY IN TRADITIONAL MARKETS AND TEMPORARY MARKETS IN BATU BARA

  Fitrianingsih , Eka Mayastika Sinaga , Dewi Rahmawati

  561-570

  2022-07-31

  Statistics: 333

• THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON THE DECISION TO PURCHASE AN iPHONE (A STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, ISLAMIC UNIVERSITY OF SUMATERA) NORTH MANAGEMENT STUDY PROGRAM CLASS 2021)

  Nola Amelia , Nilawati Nasti , Julienda Br Harahap

  3565-3573

  2025-08-03

  Statistics: 85

• THE INFLUENCE OF LIFESTYLE, PRODUCT PRICES, QUALITY AND BRAND ON INTEREST TO BUY SECOND BRANDED CLOTHING Case Study on Semester VII STIE Bina Karya Tebing Tinggi Students

  Suci Etri Jayanti , Yomeini Margareth , Rumiris Siahan

  899-910

  2022-11-14

  Statistics: 330

• THE EFFECT OF PRICE AND CELEBRITY ENDORSERS ON PURCHASE DECISIONS WITH BRAND IMAGE AS AN INTERVENING VARIABLE IN MS GLOW SKINCARE PRODUCTS

  Endang Satriani Siregar , Paham Ginting , Beby Karina Fawzeea Sembiring

  98-101

  2025-01-30

  Statistics: 71

• ANALYSIS OF RESPONSIBLE TOURISM MARKETING TOWARD ENTREPRENEUR IN CULINARY SECTOR OF TOURISM

  Agustinawati , Halida Bahri , Laila Fajri , Danyatul Hayati , Ghufran Mutahallil

  921-926

  2022-11-30

  Statistics: 182