DATA-DRIVEN HR: USING ANALYTICS TO SHAPE YOUR PEOPLE STRATEGY

Authors

Syafrul Bahri , Ramon Zamora , Lukmanul Hakim

DOI:

10.54443/morfai.v5i6.4599

Published:

2025-12-03

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Abstract

This document outlines a comprehensive framework for leveraging people analytics to transform the HR function into a strategic asset. It argues that success is contingent upon two foundational pillars: robust data governance and the systematic upskilling of HR Business Partners (HRBPs). Effective data governance establishes a single source of truth through data standardization and integration while ensuring ethical compliance and data privacy, thereby creating a reliable and trusted data foundation. Concurrently, HRBPs must be equipped with data fluency, moving beyond basic literacy to interpret analytics, generate insights, and translate them into actionable business strategy. This dual approach ensures that data is not only accurate and secure but is also effectively communicated and applied. The synthesis of a disciplined data environment and a data-fluent HR workforce bridges the gap between analytical potential and tangible business outcomes, enabling evidence-based decision-making and fostering a proactive, strategic organizational culture.

Keywords:

people analytics data governance HR upskilling data fluency strategic HR

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Author Biographies

Syafrul Bahri, Universitas Riau Kepulauan

Author Origin : Indonesia

Ramon Zamora, Universitas Riau Kepulauan

Author Origin : Indonesia

Lukmanul Hakim, Universitas Riau Kepulauan

Author Origin : Indonesia

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How to Cite

Syafrul Bahri, Ramon Zamora, & Lukmanul Hakim. (2025). DATA-DRIVEN HR: USING ANALYTICS TO SHAPE YOUR PEOPLE STRATEGY. Multidiciplinary Output Research For Actual and International Issue (MORFAI), 5(6), 8784–8791. https://doi.org/10.54443/morfai.v5i6.4599

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