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• ANALYSIS OF THE RELATIONSHIP BETWEEN PRODUCT QUALITY PERCEPTION AND CALL CENTER SERVICE ON CUSTOMER RECOMMENDATION INTENTION IN THE TELECOMMUNICATION INDUSTRY: A SYSTEMATIC LITERATURE REVIEW

  Norma Handayani

  8388-8396

  2025-11-26

  Statistics: 116

• ANALYSIS OF DIGITAL MARKETING COMMUNICATION MIX STRATEGIES FOR INDOMIE PRODUCTS: MULTICHANNEL INTEGRATION FOR OPTIMIZING BRAND ENGAGEMENT AND CONSUMER LOYALTY

  Romy Di Putra

  1749-1760

  2025-12-30

  Statistics: 120

• ANALYZING THE IMPACT OF PERSONALIZATION AND USER EXPERIENCE ON TRUST, SATISFACTION, AND LOYALTY IN TOKOPEDIA USERS

  Agus Tamrin Reni

  3533-3543

  2025-07-24

  Statistics: 121

• THE INFLUENCE OF CUSTOMER EXPERIENCE AND HEDONIC VALUE ON GUEST REPURCHASE INTENTION AT ASTON BATAM HOTEL AND RESIDENCES

  Shalama Qoalam , Hermansyah

  7398-7402

  2025-10-30

  Statistics: 143

• THE EFFECT OF PRODUCT INNOVATION AND CUSTOMER ENGAGEMENT ON REPURCHASE INTENTION THROUGH BRAND TRUST MEDIATION OF HIJAB PRODUCTS IN THE TIKTOKSHOP

  Oktaviani Putri Dita Arumsari , Ery Tri Djatmika , Agus Hermawan

  5892-5906

  2025-10-03

  Statistics: 215

• DEVELOPING A FREIGHT FORWARDING MARKETING STRATEGY TO ATTRACT NEW CUSTOMERS FOR PT SAFE LOGISTICS INTERNATIONAL

  Rizka Amalia , Harimukti Wandebori

  496-510

  2025-12-19

  Statistics: 60

• E-PERCEIVED VALUE AND E-PERCEIVED RISK ON E-LOYALTY WITH E-COMMERCE AS A MODERATING VARIABLE IN CONVENTIONAL BANKING (PRIVATE BANKS) IN INDONESIA

  Nurul Kholifah

  2829-2839

  2026-01-31

  Statistics: 74

• MARKETING STRATEGY ANALYSIS OF SAVINGS PRODUCTS AT PT BANK MUAMALAT KCP WIYUNG

  Fahrur Rosi , Dian Berkah , Rukhul Amin

  224-233

  2025-02-28

  Statistics: 158

• E-COMMERCE AND CHANGES IN CONSUMER BEHAVIOUR IN THE ECONOMY 5.0 ERA

  Sigit Sugiardi , Apriyanto , Kevin Hermanto Tupamahu

  587-591

  2025-03-30

  Statistics: 244

• OPTIMIZATION OF CONTENT STRATEGY AND SOCIAL MEDIA ENGAGEMENT: A CASE STUDY OF KOPI JAGO ON INSTAGRAM

  Sagala Pebri Antoni , Sumarwan Ujang , Yuliati Lilik Noor

  3967-3976

  2025-08-11

  Statistics: 154

• RESILIENCE AND INNOVATION OF SMALL INDEPENDENT RETAILERS IN POST-COVID ECONOMIC RECOVERY IN EMERGING MARKET

  Irfan Saleh , Dina Dellyana

  2212-2223

  2025-06-11

  Statistics: 95

• HOW TO BUILD AND MAINTAIN EMOTIONAL CONNECTION WITH COSTUMER TO INCREASE BRAND AWARENESS A STUDY CASE OF COOKIEGOM

  Nindya Kalisha Putri , Ilma Aulia Zaim

  511-518

  2025-12-19

  Statistics: 21

• A SYSTEMATIC REVIEW: THE INFLUENCE OF AGILITY, HUMAN RESOURCE FLEXIBILITY, AND ADAPTIVE LEADERSHIP ON EMPLOYEE RESILIENCE THROUGH PSYCHOLOGICAL CAPITAL

  Ig Jarot Febri Setyo Wibowo , Budi Eko Soetjipto , Ludi Wisnu Wardhana

  3017-3026

  2025-10-30

  Statistics: 0

• INTEGRATION OF OPERATIONAL MANAGEMENT, DIGITAL MARKETING, AND PRODUCT INNOVATION IN ENHANCING THE COMPETITIVENESS OF HFC IN THE DIGITAL ECONOMY ERA

  Stanley Prabowo , Sunarto Budiono , Agung Winarno

  7090-7103

  2025-10-29

  Statistics: 275

• THE RESILIENCE OF SHARIA-COMPLIANT AND CONVENTIONAL MSMES IN FACING DIGITAL DISRUPTION IN MEDAN: AN ANALYSIS OF STRATEGIES AND MAQASID SHARIA

  Muslim Marpaung , Helvinasari Nasution , Inayatul Widad Nasution , Widya Khaidir

  2213-2219

  2026-01-16

  Statistics: 79

• THE INFLUENCE OF SERVICE QUALITY AND DIGITAL MARKETING ON PURCHASE DECISION THROUGH BRAND AWARENESS AS AN INTERVENING VARIABLE AT SURYA MART UM SURABAYA

  Moh Romli , Wiwik Handayani , Sugeng Purwanto

  2671-2678

  2025-07-07

  Statistics: 287

• GUEST COMPLAINT HANDLING USING THE LEAPS METHOD AT SELERA RESTAURANT NONGSA POINT MARINA & RESORT BATAM

  Zainabul Hasna , Waryono

  8199-8202

  2025-11-25

  Statistics: 100

• ANALYSIS OF PRICE AND BRAND IMAGE ON PURCHASING DECISIONS WITH SERVICE AS AN INTERVENING VARIABLE (CASE STUDY OF DIGITAL ALLIANCE AT PT AGRES MEDAN TEKNOLOGI

  Dini Irhamna , Slamet Widodo , Husni Muharram Ritonga

  7982-7991

  2025-11-24

  Statistics: 116

• GUEST COMPLAINT HANDLING USING THE LEAPS METHOD AT SELERA RESTAURANT NONGSA POINT MARINA & RESORT BATAM

  Zainabul Hasna , Waryono

  7509-7512

  2025-11-01

  Statistics: 228

• ANALYSIS OF THE INFLUENCE OF REVIEWS AND RATINGS OF FASHION 99K OUTLET PRODUCTS ON CONSUMER PURCHASING DECISIONS ON SHOPEE

  Monica Carissa Euginia , Vidya Kusumawardani

  3580-3588

  2025-08-09

  Statistics: 134