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• MARKETING COMMUNICATION STRATEGIES IN ISLAMIC EDUCATIONAL INSTITUTION: BETWEEN DA’WAH AND BRANDING

  Abdul Haris , Siti Salwa Binti Bahari , Selamat Riadi , Fauji Wikanda

  8123-8127

  2025-11-19

  Statistics: 261

• DEVELOPING A FREIGHT FORWARDING MARKETING STRATEGY TO ATTRACT NEW CUSTOMERS FOR PT SAFE LOGISTICS INTERNATIONAL

  Rizka Amalia , Harimukti Wandebori

  496-510

  2025-12-19

  Statistics: 76

• THE INFLUENCE OF GREEN MARKETING MIX ON CONSUMER PURCHASING DECISIONS ON MOUNT AQUA PRODUCTS BY THE LHOKSEUMAWE CITY COMMUNITY WITH BRAND IMAGE AS A MEDIATING VARIABLE

  Nur Adinda , Ikramuddin , Teuku Zulkarnaen , Mohd Heikal

  816-827

  2024-10-23

  Statistics: 81

• MARKETING STRATEGY ANALYSIS OF GOLD PAWN PRODUCTS AT BANK SYARIAH INDONESIA: CASE STUDY AT BANK SYARIAH INDONESIA KCP SIDOARJO AHMAD YANI

  Erika , Rukhul Amin , Haqiqi Rafsanjani

  57-63

  2025-02-28

  Statistics: 209

• THE INFLUENCE OF SELF-SERVICE TECHNOLOGY AND CUSTOMER RELATIONSHIP MARKETING ON BANK MUAMALAT MALANG CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE

  Aisyah Rokhma , Ronny Malavia Mardani , Ridwan Basalamah

  1705-1712

  2025-05-29

  Statistics: 126

• THE EFFECT OF FINTECH USE AND DIGITAL MARKETING ON THE FINANCIAL PERFORMANCE OF MSMES IN SUKASIRNA VILLAGE, CIBADAK DISTRICT, SUKABUMI REGENCY

  Zemi Maulidi Niansyah , Hesri Mintawati , Yuli Dian Rahmawati

  3099-3105

  2026-02-07

  Statistics: 95

• FEASIBILITY STUDY OF MARKETING BERKATUL BLISS AS A LOW-GLYCEMIC FOOD FOR PEOPLE WITH DIABETES

  Chintya Paramita Puspita , Soenar Soekopitojo , Ababil Karhoma Wijaya

  5380-5387

  2025-09-24

  Statistics: 387

• AN ANALYSIS OF MARKETING EFFICIENCY OF BEEF CATTLE BREEDERS PERCUT SEI TUAN DISTRICT, DELI SERDANG REGENCY, NORTH SUMATERA

  Sakral Hasby Puarada , Riris Nadia Syafrilia Gurning

  145-154

  2021-11-22

  Statistics: 412

• THE INFLUENCE OF DIGITAL MARKETING AND PRODUCT QUALITY ON TIMES FLORIST PURCHASE DECISIONS IN PALU CITY

  Ni Luh Dita Yanti , Ira Nuriya Santi , Maskuri Sutomo , Farid

  281-290

  2025-12-23

  Statistics: 167

• MARKETING STRATEGY ANALYSIS OF SAVINGS PRODUCTS AT PT BANK MUAMALAT KCP WIYUNG

  Fahrur Rosi , Dian Berkah , Rukhul Amin

  224-233

  2025-02-28

  Statistics: 270

• FROM CLICKS TO CUSTOMERS: MANAGING THE FULL FUNNEL FOR SUSTAINABLE GROWTH

  Sarjani , Lukmanul Hakim , Dahrul Aman Harahap

  1263-1271

  2025-12-23

  Statistics: 131

• MARKETING COMMUNICATION STRATEGY OF HIGHER EDUCATION INSTITUTIONS (HEIS) IN ATTRACTING PROSPECTIVE STUDENTS: A CASE STUDY IN BANDUNG, WEST JAVA

  Natasha Karina Djati , Funny Mustikasari Elita , Ira Mirawati

  2284-2290

  2026-01-17

  Statistics: 319

• OPTIMIZING SOCIAL MEDIA-BASED GREEN MARKETING STRATEGIES TO ENHANCE CUSTOMER ENGAGEMENT: A CASE STUDY OF SARIAYU MARTHA TILAAR

  Sekar Soraya Maheswari , Atik Aprianingsih

  3638-3652

  2026-02-28

  Statistics: 140

• MARKETING STRATEGY FOR STUDENT SAVINGS PRODUCTS AT BANK SUMUT KCP SYARIAH HM JONI

  Ma’arif Noer Lubis , Wahyu Syarvina , Rahmat Daim Harahap

  1970-1978

  2025-06-07

  Statistics: 165

• INTEGRATION OF OPERATIONAL MANAGEMENT, DIGITAL MARKETING, AND PRODUCT INNOVATION IN ENHANCING THE COMPETITIVENESS OF HFC IN THE DIGITAL ECONOMY ERA

  Stanley Prabowo , Sunarto Budiono , Agung Winarno

  7090-7103

  2025-10-29

  Statistics: 341

• DESIGN OF A WEB-BASED FISH SALES INFORMATION SYSTEM TO IMPROVE MARKETING EFFICIENCY USING THE WATERFALL MODEL

  Dewi Syarifatunnisak , Putri Amelia

  3865-3873

  2026-04-01

  Statistics: 54

• IMPLEMENTATION OF MARKETING MIX STRATEGY IN ATTRACTING PATIENTS' INTEREST IN TREATMENT AT MAYJEN HM RYACUDU REGIONAL HOSPITAL, BUMI CITY, NORTH LAMPUNG REGENCY

  Finny Redjeki , Etty Sofia Mariati Asnar , Yuana Cita Adhyaksa Putri , Vip Paramarta , Ayu Laili Rahmiyati , Farida Yuliaty

  4321-4325

  2026-03-28

  Statistics: 70

• THE EFFECT OF WORK LIFE BALANCE AND HYBRID WORKING SYSTEM ON THE PRODUCTIVITY OF THE MARKETING DIVISION AT PT. PIM

  Likdanawati , Hamdiah , Muttaqien

  3516-3520

  2025-07-14

  Statistics: 195

• THE INFLUENCE OF SOCIAL MEDIA PLATFORMS, MARKETING TECHNIQUES AND E-COMMERCE ON CUSTOMER BUYING INTEREST IN COFFEE SHOPS PICKING IN BINJAI

  Nathaly Orient , Novellyn Wigo , M. Fadhlan Mirza , Deni Faisal Mirza

  5046-5056

  2025-09-20

  Statistics: 269

• EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING AND PROMOTIONAL TOOL FOR MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) CASE STUDY: PT GLOBAL ATCO SUKSESTAMA

  Atikah Putriyani , Tri Mulyaningsih

  1404-1408

  2025-12-28

  Statistics: 166

• THE EFFECTIVENESS OF DIGITAL MARKETING THROUGH TIKTOK ON RETURN ON INVESMENT (ROI) OF MICRO SMALL, AND MEDIUM ENTERPRISES IN KONAWE REGENCY

  Muhamad Pariama , Surifan Laembo

  7598-7605

  2025-11-09

  Statistics: 360

• IMPLEMENTATION OF SOCIAL MEDIA CONTENT CREATION ON BILAL PRODUCTION'S INSTAGRAM ACCOUNT

  Rendi Herdiana Putra , Liestyowati

  2131-2134

  2025-06-10

  Statistics: 357

• THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND DIGITAL MARKETING ON PURCHASE INTENTION ERIGO PRODUCTS TO USERS SHOPEE APPLICATION

  Sabrina Luvita , Teuku Zulkarnaen , Heriyana , Halida Bahri

  725-733

  2024-10-23

  Statistics: 409

• THE EFFECT OF REINVENTING POTENTIAL AND FINANCIAL INDEPENDENCE ON THE ENTREPRENEURS CHARACTER OF MILLENNIALS THROUGH SOCIAL MEDIA IN THE ERA MARKETING 4.0

  Adnan , Aiyub Yahya

  323-334

  2021-12-16

  Statistics: 655

• THE EFFECT OF CONTENT MARKETING AND SOCIAL MEDIA INTERACTION ON REPURCHASE INTENTION OF SEA MAKEUP PRODUCTS IN TIKTOK SHOP WITH CONSUMER TRUST AS A MEDIATION VARIABLE (A STUDY ON GENERATION Z IN PALU CITY)

  Yeyen Anggreni , Syamsul Bachri , Maskuri Sutomo , Farid

  8576-8589

  2025-12-13

  Statistics: 153