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• THE ROLE OF PURCHASE DECISIONS IN MEDIATING THE EFFECT OF RESPONSIBILITY AND PERSONALIZATION IN CHATBOTS ON CUSTOMER SATISFACTION OF FASHION PRODUCTS AT TIKTOK SHOP IN PALU CITY

  Syarifaini , Ira Nuriya Santi , Maskuri Sutomo , Mohammad Zeylo Auriza

  365-377

  2025-12-23

  Statistics: 59

• THE ROLE OF PERCEIVED RELEVANCE IN MEDIATING THE EFFECT OF AD PERSONALIZATION AND CONTENT SUITABILITY ON REPURCHASE INTENTION OF GLAD2GLOW PRODUCTS IN TIKTOKSHOP.

  Abdul Fahri Sakti Ali Tuasikal , Zakiyah Zahara , Ponirin , Mohammad Zeylo Auriza

  8273-8281

  2025-11-25

  Statistics: 91

• ANALYZING THE IMPACT OF PERSONALIZATION AND USER EXPERIENCE ON TRUST, SATISFACTION, AND LOYALTY IN TOKOPEDIA USERS

  Agus Tamrin Reni

  3533-3543

  2025-07-24

  Statistics: 67

• THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION APPAREL PRODUCTS

  Adinda Surgana , Heriyana , Muchsin , Sapna Biby

  123-130

  2024-04-24

  Statistics: 225

• ANALYSIS OF THE EFFECTIVENESS OF MARKETING MIX THROUGH SOCIAL MEDIA ON THE IMPULSIVE SPENDING BEHAVIOR OF ONLINE SLOT GAMBLING ADDICTS MEDIATED BY GAMBLING BEHAVIOR (CASE STUDY ON THE ACUTE GAMBLERS REHABILITATION TELEGRAM GROUP)

  Hizamrul Jaen , Teuku Roli Ilhamsyah Putra , Teuku Meldi Kesuma

  3478-3489

  2025-07-28

  Statistics: 86

• SYSTEMATIC REVIEW ON THE INFLUENCE OF FINANCIAL LITERACY, DIGITAL PAYMENT ADOPTION, AND PROMOTIONAL STRATEGIES ON CONSUMER SHOPPING BEHAVIOR THROUGH PURCHASE DECISIONS

  Early Harison Mahardhika , Budi Eko Soetjipto , Ludi Wisnu Wardhana

  2660-2674

  2025-07-28

  Statistics: 34

• EVOLUTION OF LEARNING SYSTEMS: FROM LEARNING MANAGEMENT SYSTEMS TO ADAPTIVE LEARNING SYSTEMS BASED ON ARTIFICIAL INTELLIGENCE

  Bahrul Alam , Ahmad Kosim , Eny Ermawaty , Sarwiyanti

  1049-1056

  2025-05-15

  Statistics: 112

• THE GREAT RETENTION: CULTIVATING A CULTURE WHERE PEOPLE STAY

  Fini Fisielia , Ramon Zamora , Lukmanul Hakim

  8792-8800

  2025-12-03

  Statistics: 117