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• MARKETING STRATEGY ANALYSIS IN INCREASING THE NUMBER OF CONSUMERS AND TURNOVER IN THE COFFEE SHOP BUSINESS IN MEDAN CITY

  Hafiz Ahmad , Zulkarnain Lubis , Yusniar Lubis

  93-104

  2025-02-23

  Statistics: 471

• BREACH OF CONTRACT AGAINST CONSUMERS IN CREDIT-BASED HOME PURCHASES AT DR HOUSING COMPLEX, BUKITTINGGI CITY

  Satria Wahyudi

  2505-2511

  2026-01-18

  Statistics: 232

• LEGAL PROTECTION FOR CONSUMERS AGAINST SKINCARE PRODUCTS WITHOUT MARKETING PERMITS THAT ARE SOLD FREELY

  Imelda Mardayanti

  1106-1112

  2024-01-30

  Statistics: 230

• LEGAL RESPONSIBILITY OF CONSTRUCTION SERVICE PROVIDERS TOWARDS CONSUMERS FOR BREACH OF AGREEMENT (DECISION STUDY NUMBER: 740/PDT.G/2019/PN.MDN)

  Alisya Yasmin Alka Siregar , Maswandi , M. Ridha Haykal Amal

  7731-7738

  2026-08-11

  Statistics: 0

• THE EFFECT OF GREEN SUPPLY CHAIN MANAGEMENT PRACTICES ON CONSUMER WILLINGNESS TO PAY MORE: AN ANALYSIS OF THE ROLE OF MEDIATION AND MODERATION

  Hadist Fadhillah , Wahyuningsih Santosa , Dorina Widowati

  139-149

  2025-12-07

  Statistics: 256

• LEGAL PROTECTION FOR CONSUMERS IN CONDUCTING ELECTRONIC TRANSACTIONS

  Imelda Mardayanti

  508-515

  2023-07-31

  Statistics: 242

• THE INFLUENCE OF GREEN MARKETING MIX ON CONSUMER PURCHASING DECISIONS ON MOUNT AQUA PRODUCTS BY THE LHOKSEUMAWE CITY COMMUNITY WITH BRAND IMAGE AS A MEDIATING VARIABLE

  Nur Adinda , Ikramuddin , Teuku Zulkarnaen , Mohd Heikal

  816-827

  2024-10-23

  Statistics: 105

• LEGAL ANALYSIS OF THE RESPONSIBILITY OF ONLINE TRANSPORTATION SERVICE PROVIDERS IN PROTECTING CONSUMERS WHO EXPERIENCE ACCIDENTS

  Joan Yaspedo Purba , Andika Wijaya, Hilyatul Asfia , Hilyatul Asfia , Joanita Jalianery

  3264-3269

  2026-02-07

  Statistics: 148

• THE EFFECT OF BRAND CONSCIOUSNESS, FASHION CONSCIOUSNESS, VALUE CONSCIOUSNESS AND SOCIAL INFLUENCE ON THE INTENTION TO BUY COUNTERFEITS PRODUCTS

  Martua Rahmat , Nurainun , Rahmaniar

  936-947

  2024-10-30

  Statistics: 212

• ANALYSIS OF CONSUMER PROTECTION AGAINST DEFAULT DUE TO AGREEMENT ON MISUSE OF PERSONAL DATA BY ONLINE DRIVERS

  Eni Surinda Siregar , Nuraliah Ali , Suriansyah Murhaini , Kristian

  3908-3914

  2026-03-15

  Statistics: 131

• PRICE ELASTICITY IN GENERATION Z LIFESTYLE COFFEE CONSUMPTION : AN ANALYTICAL LITERATURE REVIEW

  Tamariska Fendy Putri , Lis Sintha

  6795-6803

  2026-07-20

  Statistics: 16

• E-COMMERCE AND CHANGES IN CONSUMER BEHAVIOUR IN THE ECONOMY 5.0 ERA

  Sigit Sugiardi , Apriyanto , Kevin Hermanto Tupamahu

  587-591

  2025-03-30

  Statistics: 295

• THE LIABILITY OF FREIGHT FORWARDING SERVICE PROVIDERS AND CONSUMER PROTECTION CONCERNING THE LOSS OF GOODS IN SHIPMENT

  Balraj Kaur , Richard Chandra Adam

  1055-1065

  2025-01-02

  Statistics: 241

• THE EFFECT OF PRODUCT QUALITY, CUSTOMER TESTIMONIALS AND PRICE PERCEPTION ON THE PURCHASE INTENTION OF GENERATION Z CONSUMERS ON MS GLOW PRODUCTS IN LHOKSEUMAWE CITY

  Adnan , Suryani , Munandar , M.Subhan

  245-250

  2024-07-14

  Statistics: 558

• ANALYSIS OF THE INFLUENCE OF REVIEWS AND RATINGS OF FASHION 99K OUTLET PRODUCTS ON CONSUMER PURCHASING DECISIONS ON SHOPEE

  Monica Carissa Euginia , Vidya Kusumawardani

  3580-3588

  2025-08-09

  Statistics: 278

• THE ROLE OF OMNICHANNEL SERVICE ON LATENT CONSUMER BEHAVIOR WITH PERCEIVED VALUE AS AN INTERVENING VARIABLE AT CV EMPAT CAHAYA NOESANTARA

  Shinta Khusnatul Fadilah , Ignatia Martha Hendrati , Sugeng Purwanto

  893-902

  2025-12-23

  Statistics: 258

• LEGAL PROTECTION FOR CONSUMERS AGAINST MEDICINAL PRODUCTS THAT POSE HEALTH RISKS: OPTIMIZING THE SUPERVISORY ROLE OF THE INDONESIAN FOOD AND DRUG AUTHORITY (BPOM) FROM THE PERSPECTIVE OF THE RULE OF LAW

  Aulia Jasmine Ayu Malika , Himawan Sugiharto , Soesi Idayanti

  7264-7267

  2026-07-20

  Statistics: 25

• CONSUMER MEANINGS OF EVERYDAY FOOD ON INSTAGRAM THROUGH THE LENS OF SOCIAL REPRESENTATION THEORY: A REFLECTIVE THEMATIC ANALYSIS

  Andi Sagita , Tanti Novianti , Zenal Asikin

  8413-8424

  2025-12-10

  Statistics: 174

• THE EFFECT OF MICRO INFLUENCERS AND CUSTOMER ENGAGEMENT ON PURCHASE INTENTION OF MILLENNIALS AND GEN Z WITH FOMO AS A MODERATING VARIABLE (A STUDY ON N'PURE PRODUCTS IN TIKTOK SHOP)

  Ni Kadek Mei Diana , Ponirin , Syamsul Bahri Dg. Paranai , Anisah

  657-669

  2025-12-23

  Statistics: 359

• TRUST AS A MODERATOR AND GREEN PERCEIVED VALUE AS A MEDIATOR IN THE RELATIONSHIP BETWEEN PRODUCT PERCEPTION AND GREEN PURCHASE INTENTION

  Viniyati Maftuchach , Nandan Limakrisna , Agus Setyo Pranowo

  3789-3801

  2025-08-03

  Statistics: 310

• IMPACT OF E-COMMERCE, HEALTHCARE LOGISTICS, AND CONSUMER TRUST ON MEDICAL PRODUCT SALES

  Diana Pratiwi , Vip Paramarta , ⁠Farida Yuliaty , Alexandra DeSousa Guterres

  1687-1693

  2025-02-12

  Statistics: 386

• LEGAL REVIEW OF THE TAKEOVER OF CONSUMER SHOPPING POINTS BY MINIMARKET EMPLOYEES FROM THE PERSPECTIVE OF CRIMINAL ACTS OF FRAUD

  Anggi Anggraini Putri , Kristian , Claudia Yuni Pramita

  3773-3784

  2026-02-25

  Statistics: 256

• THE EFFECT OF COUNTRY OF ORIGIN (COO) AND BRAND IMAGE ON CONSUMER SATISFACTION MEDIATED BY PURCHASE DECISION IN WULING CARS IN PALU CITY

  Riky Thias Pranolo Tobondo , Syamsul Bachri , Maskuri Sutomo , Mohammad Zeylo Auriza

  5914-5927

  2025-10-04

  Statistics: 216

• FROM CSR PROGRAM TO BRAND LOYALTY: SERIAL MEDIATION OF BRAND LEGITIMACY AND CUSTOMER ENGAGEMENT

  Senam Agbetossou

  7874-7882

  2026-08-11

  Statistics: 0

• ARBITRATION AS AN ALTERNATIVE FOR RESOLUTION OF CONSUMER DISPUTES THROUGH AN ARBITRATION CLAUSE BASED ON RULING NUMBER: 148/Pts.ARB/BPSK-BB/XII/2017

  Abdul Rahman Maulana Siregar , Etty Uyun , Riza Firdaus , Zulfahmi Harahap

  874-882

  2023-12-28

  Statistics: 187