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• ANALYZING THE EFFECTS OF OMNICHANNEL STRATEGY AND CUSTOMER EXPERIENCE ON LOYALTY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION

  Sarah Madaniah , Arlina Nurbaity Lubis , Endang Sulistya Rini

  1575-1588

  2025-05-29

  Statistics: 152

• THE INFLUENCE OF CUSTOMER EXPERIENCE AND HEDONIC VALUE ON GUEST REPURCHASE INTENTION AT ASTON BATAM HOTEL AND RESIDENCES

  Shalama Qoalam , Hermansyah

  7398-7402

  2025-10-30

  Statistics: 191

• REVISITING CUSTOMER LOYALTY IN THE CAFÉ INDUSTRY: THE ROLE OF PRICE AND LOCATION AT DOPAMINE CAFÉ J CITY MEDAN

  Elfredo Hutauruk , Henri Saragih , Elperida J. Sinurat

  5767-5779

  2025-09-30

  Statistics: 313

• THE EFFECT OF CONVENIENCE, USEFULNESS AND CREDIBILITY ON REPEAT USE INTEREST MEDIATED BY USAGE SATISFACTION ON BANK JATENG LAKU PANDAI

  Willi Agung Prabowo , I Made Sukresna

  124-134

  2025-02-28

  Statistics: 305

• THE INFLUENCE OF DIGITAL PAYMENT, AND CUSTOMER EXPERIENCE ON PURCHASE DECISIONS MEDIATED BY IMPULSE PURCHASE BEHAVIOR IN FEB STUDENTS

  Alifka Alya Zhafirah , Romansyah Sahabuddin , Tuti Supatminingsih

  4110-4121

  2026-03-13

  Statistics: 33

• SYSTEMATIC REVIEW OF THE INFLUENCE OF DIGITAL MARKETING, PRODUCT INNOVATION, AND CUSTOMER ENGAGEMENT ON REPURCHASE INTENTION THROUGH BRAND TRUST

  Oktaviani Putri Dita , Budi Eko Soetjipto , Ludi Wisnu Wardhana

  2684-2691

  2025-07-28

  Statistics: 124

• CUSTOMER LOYALTY IN DIGITAL BANKING: AN INTEGRATED MODEL OF UX, SECURITY, TRUST, AND SATISFACTION

  Aditya Ramadhan , Dian Masyita , Elisa Susanti

  1193-1205

  2025-12-23

  Statistics: 244

• ANALYSIS OF THE RELATIONSHIP BETWEEN PRODUCT QUALITY PERCEPTION AND CALL CENTER SERVICE ON CUSTOMER RECOMMENDATION INTENTION IN THE TELECOMMUNICATION INDUSTRY: A SYSTEMATIC LITERATURE REVIEW

  Norma Handayani

  8388-8396

  2025-11-26

  Statistics: 187

• THE INTEGRATED MARKETING BLUEPRINT: ALIGNING BRAND, CONTENT, AND SALES FOR MAXIMUM IMPACT

  Desy Afriyanti , Lukmanul Hakim , Dahrul Aman Harahap

  1060-1068

  2025-12-23

  Statistics: 125

• ANALYZING THE IMPACT OF PERSONALIZATION AND USER EXPERIENCE ON TRUST, SATISFACTION, AND LOYALTY IN TOKOPEDIA USERS

  Agus Tamrin Reni

  3533-3543

  2025-07-24

  Statistics: 233

• THE EFFECT OF CUSTOMER REVIEWS AND PRODUCT QUALITY ON BUYING INTEREST THROUGH PRODUCT UNDERSTANDING (CASE STUDY: GLAD2GLOW)

  Indah Lestari , Nurlaila , Kusmilawaty

  4245-4258

  2025-08-23

  Statistics: 308

• E-COMMERCE AND CHANGES IN CONSUMER BEHAVIOUR IN THE ECONOMY 5.0 ERA

  Sigit Sugiardi , Apriyanto , Kevin Hermanto Tupamahu

  587-591

  2025-03-30

  Statistics: 256

• THE EFFECT OF SELF CHECK-IN FACILITIES ON PASSENGER SATISFACTION AT SENTANI INTERNATIONAL AIRPORT

  Ukkasyah Sabbit Aqdamana Lubis , Dimas Endrawan Putra , Willyam Evander R

  4282-4291

  2026-03-28

  Statistics: 48

• PUBLIC PERCEPTION OF LIVE MUSIC CAFE LOVERS: A CASE STUDY OF CUSTOMERS OF BAMBU PURPLE RESTO MARELAN

  Riki Andika , Asmyta Surbakti , Junita Batubara

  3280-3284

  2025-07-02

  Statistics: 142

• DIGITAL MARKETING INNOVATION AS AN ACCELERATOR OF COMPETITIVE ADVANTAGE OF CULINARY MSMES: A LITERATURE STUDY IN THE FOOD & BEVERAGE SECTOR

  Roza Thohiri , Mutiara Jihan Daulay , Meri Tarihoran , Lailan Hafizah Harahap , Natalia Kartika Simanjuntak , Shella Ardila , Hamidah , Wasti Maldini Sihombing

  4491-4498

  2026-03-28

  Statistics: 98

• DAYAK CUSTOMARY PRACTICES FOR PREGNANT WOMEN OUT OF WEDLOCK IN SERUYAN REGENCY

  Nor Harika , Abdul Khair , Sabarudin Ahmad

  7112-7220

  2025-10-29

  Statistics: 131

• THE ROLE OF CLOUD COMPUTING IN DRIVING EFFICIENCY AND INNOVATION IN THE ERA OF ECONOMY 5.0

  Zulvia Trinova , Haruni Ode , Hari Susanto

  320-324

  2025-03-07

  Statistics: 228

• THE EFFECT OF COMPENSATION AND TRAINING ON WORK MOTIVATION WITH INDIVIDUAL CHARACTERISTICS AS A MODERATING VARIABLE AT PT PLN (PERSERO) UP3 PEMATANG SIANTAR

  Rahmat Sihombing , Mesra B , Muhammad Isa Indrawan , Kiki Farida Ferine

  3730-3737

  2025-08-10

  Statistics: 198

• ANALYSIS OF THE INFLUENCE OF REVIEWS AND RATINGS OF FASHION 99K OUTLET PRODUCTS ON CONSUMER PURCHASING DECISIONS ON SHOPEE

  Monica Carissa Euginia , Vidya Kusumawardani

  3580-3588

  2025-08-09

  Statistics: 228

• THE INFLUENCE OF SERVICE QUALITY ON OUTPATIENT SATISFACTION AT THE TELUK BINTUNI HOSPITAL WHICH IS MEDIATED BY CULTURE AND BELIEFS

  Wiendo Syahputra Yahya , Saparso , Fushen

  262-283

  2024-07-21

  Statistics: 117