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• SYSTEMATIC REVIEW OF THE INFLUENCE OF DIGITAL MARKETING, PRODUCT INNOVATION, AND CUSTOMER ENGAGEMENT ON REPURCHASE INTENTION THROUGH BRAND TRUST

  Oktaviani Putri Dita , Budi Eko Soetjipto , Ludi Wisnu Wardhana

  2684-2691

  2025-07-28

  Statistics: 181

• THE IMPACT OF ONLINE REVIEWS AND RATINGS ON GENERATION Z'S TRUST IN SHOPEE IN PANCUR, BATU, DELI, SERDANG, NORTH SUMATRA

  Rivaldi Sihombing , Syahfrida Hafni Sahir

  8598-8606

  2025-11-28

  Statistics: 319

• THE EFFECT OF COMMITMENT, TRUST, RELATIVE DEPENDENCE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AT PT PUPUK KALTIM BONTANG

  Irma Meliaki Simamora , Maya Arianti

  903-920

  2025-04-26

  Statistics: 141

• THE EFFECT OF E-SERVICE QUALITY ON REPURCHASE INTENTION WITH TRUST AND CUSTOMER SATISFACTION AS MEDIATING VARIABLES: A SYSTEMATIC LITERATURE REVIEW

  Cici Anggraini , Budi Eko Soetjipto , Madziatul Churiyah

  5093-5100

  2026-05-19

  Statistics: 5

• THE EFFECT OF LIVE STREAMING AND ONLINE CUSTOMER REVIEW ON THE PURCHASE DECISION OF HANA FASHION PRODUCTS IN TIKTOK SHOP WITH CONSUMER TRUST AS AN INTERVENING VARIABLE

  Merlinna , Lysa Tantria , Fitrianingsih , Imelda Mardayanti

  981-990

  2025-05-19

  Statistics: 406

• ANALYSIS OF THE RELATIONSHIP BETWEEN PRODUCT QUALITY PERCEPTION AND CALL CENTER SERVICE ON CUSTOMER RECOMMENDATION INTENTION IN THE TELECOMMUNICATION INDUSTRY: A SYSTEMATIC LITERATURE REVIEW

  Norma Handayani

  8388-8396

  2025-11-26

  Statistics: 238

• SYSTEMATIC REVIEW OF THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, PRICE, AND PROMOTION ON PURCHASE INTENTION THROUGH CUSTOMER SATISFACTION

  Vidya Damayanti , Budi Eko Soetjipto , Ludi Wisnu Wardhana

  2717-2731

  2025-07-28

  Statistics: 246

• THE MEDIATING ROLE OF BRAND TRUST IN THE EFFECT OF CUSTOMER REVIEWS, INFLUENCER, AND PRICE ON PURCHASE DECISIONS OF SOMETHINC BEAUTY PRODUCTS ON SHOPEE

  Rafda Hasna Imamah , Prasetyo Hartanto , Lina Fatimah Lishobrina

  5719-5728

  2026-06-02

  Statistics: 0

• THE EFFECT OF CUSTOMER REVIEWS AND PRODUCT QUALITY ON BUYING INTEREST THROUGH PRODUCT UNDERSTANDING (CASE STUDY: GLAD2GLOW)

  Indah Lestari , Nurlaila , Kusmilawaty

  4245-4258

  2025-08-23

  Statistics: 327

• A SYSTEMATIC REVIEW: THE INFLUENCE OF AGILITY, HUMAN RESOURCE FLEXIBILITY, AND ADAPTIVE LEADERSHIP ON EMPLOYEE RESILIENCE THROUGH PSYCHOLOGICAL CAPITAL

  Ig Jarot Febri Setyo Wibowo , Budi Eko Soetjipto , Ludi Wisnu Wardhana

  3017-3026

  2025-10-30

  Statistics: 115

• CONTINUOUS PERFORMANCE MANAGEMENT: MOVING BEYOND THE ANNUAL REVIEW

  Amalia Natasya , Ramon Zamora , Lukmanul Hakim

  328-336

  2025-12-13

  Statistics: 245

• ANALYSIS OF DIGITAL MARKETING COMMUNICATION MIX STRATEGIES FOR INDOMIE PRODUCTS: MULTICHANNEL INTEGRATION FOR OPTIMIZING BRAND ENGAGEMENT AND CONSUMER LOYALTY

  Romy Di Putra

  1749-1760

  2025-12-30

  Statistics: 250

• DIGITAL MARKETING INNOVATION AS AN ACCELERATOR OF COMPETITIVE ADVANTAGE OF CULINARY MSMES: A LITERATURE STUDY IN THE FOOD & BEVERAGE SECTOR

  Roza Thohiri , Mutiara Jihan Daulay , Meri Tarihoran , Lailan Hafizah Harahap , Natalia Kartika Simanjuntak , Shella Ardila , Hamidah , Wasti Maldini Sihombing

  4491-4498

  2026-03-28

  Statistics: 134

• MAKING CHANGE VISIBLE: HOW DIGITAL DEXTERITY BUILDS ADAPTIVE CAPACITY THROUGH VISUAL STRATEGY IN MSMEs E-COMMERCE

  Gracela Marisa Sanapang , Bilyan Putra Sari , Muh Syulhasbiullah

  3525-3537

  2026-02-17

  Statistics: 68

• DESIGN OF SALMON STORAGE PACKAGING TO MAINTAIN QUALITY USING THE QUALITY FUNCTION DEPLOYMENT (QFD) METHOD AND MORPHOLOGICAL CHART

  Lidya Wijaya , Riko Kanady , Indira Ruth Septarini

  3873-3880

  2026-02-28

  Statistics: 135