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• TRUST AS A MODERATOR AND GREEN PERCEIVED VALUE AS A MEDIATOR IN THE RELATIONSHIP BETWEEN PRODUCT PERCEPTION AND GREEN PURCHASE INTENTION

  Viniyati Maftuchach , Nandan Limakrisna , Agus Setyo Pranowo

  3789-3801

  2025-08-03

  Statistics: 114

• THE EFFECT OF PRODUCT QUALITY, CUSTOMER TESTIMONIALS AND PRICE PERCEPTION ON THE PURCHASE INTENTION OF GENERATION Z CONSUMERS ON MS GLOW PRODUCTS IN LHOKSEUMAWE CITY

  Adnan , Suryani , Munandar , M.Subhan

  245-250

  2024-07-14

  Statistics: 203

• THE INFLUENCE OF LIVE STREAMING FEATURES ON MEDIATED PURCHASE INTENTION TRUST IN E-COMMERCE SHOPEE

  Nadia Shalaty , Ikramuddin , Rusydi , Muchsin

  394-406

  2024-07-14

  Statistics: 418

• THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION APPAREL PRODUCTS

  Adinda Surgana , Heriyana , Muchsin , Sapna Biby

  123-130

  2024-04-24

  Statistics: 185

• THE EFFECT OF ATTITUDE HOMOPHILY AND PHYSICAL ATTRACTIVENESS ON PURCHASE INTENTION MEDIATED BY TRUSTWORTHINESS (A STUDY ON YOUTUBE INFUENCER TASYA FARASYA)

  Fiania Gasebala , Putri Dwi Cahyani , Nonik Kusuma Ningrum

  1739-1750

  2025-05-30

  Statistics: 62

• THE EFFECT OF BRAND CONSCIOUSNESS, FASHION CONSCIOUSNESS, VALUE CONSCIOUSNESS AND SOCIAL INFLUENCE ON THE INTENTION TO BUY COUNTERFEITS PRODUCTS

  Martua Rahmat , Nurainun , Rahmaniar

  936-947

  2024-10-30

  Statistics: 163

• PREDICTING CONSUMER PURCHASE INTENTIONS AND EWOMS FOR LOCALLY PRODUCED FASHION PRODUCTS MADE FROM NATURAL DYES

  Ratni Prima Lita , Rini Rini , Ma'ruf Ma'ruf , Laura Amelia Triani , Husnul Khatimah , M. Fajar Syafrida

  5174-5187

  2025-09-17

  Statistics: 132

• THE EFFECT OF MICRO INFLUENCERS AND CUSTOMER ENGAGEMENT ON PURCHASE INTENTION OF MILLENNIALS AND GEN Z WITH FOMO AS A MODERATING VARIABLE (A STUDY ON N'PURE PRODUCTS IN TIKTOK SHOP)

  Ni Kadek Mei Diana , Ponirin , Syamsul Bahri Dg. Paranai , Anisah

  657-669

  2025-12-23

  Statistics: 36

• THE INFLUENCE OF NOVELTY SEEKING, INTEGRITY, CONSUMPTION STATUS ON INTENTION TO PURCHASE LUXURY COUNTERFEIT PRODUCTS WHICH IS MEDIATED BY ATTITUDE TOWARDS ITEMS

  Melly Wahyundari , Nurainun , Khairina , Heriyana

  2742-2760

  2025-07-08

  Statistics: 49

• PRODUCT QUALITY AND PURCHASE INTENTION EFFECTS ON MARKETING PERFORMANCE: THE MEDIATING ROLE OF PURCHASE DECISIONS IN FOOD-PROCESSING MSMES 4.0

  Djoko Nusantoro , Yudi Nur Supriadi

  7959-7970

  2025-11-17

  Statistics: 151

• INVESTIGATION OF EWOM ON GREEN PRODUCT PURCHASE INTENTION AMONG GEN Z : INTEGRATING OF EWOM ADOPTION

  Toni Ahmad Subekti , Fitra Mulya , Junifar Akmal

  7403-7411

  2025-10-30

  Statistics: 64

• ANALYSIS OF COMMERCIAL ADVERTISING AND BRAND ENGAGEMENT ON PURCHASE DECISIONS WITH INFLUENCERS AS AN INTERVENING VARIABLE AT PT. NUTRIFOOD INDONESIA

  Munawar Rizal , Mesra B , Elfitra Desy Surya

  3456-3465

  2025-08-02

  Statistics: 111

• EXPLORING ANTICIPATED WARM GLOW IN SUSTAINABLE FOOD CONSUMPTION: A SYSTEMATIC LITERATURE REVIEW

  Qurrotul Uyun , Olaf Ingmar , Tessa Azzahra , Fitriana Puji Astuti , Rismono , Umar Aminudin , Imam Syafii , Nasrowi Danu , Khairun Nisa , Agung Dharmawan Buchdadi

  583-596

  2025-12-13

  Statistics: 93

• THE RESEARCH FOOTPRINT IN BRAND ATTITUDE: A BIBLIOMETRIC REVIEW BASED ON SCOPUS AND VOSVIEWER

  Riyan Falah Al Wahid , Retno Widowati

  7383-7397

  2025-10-30

  Statistics: 84

• VISUAL QUALITY AND THUMBNAILS: HOW E-COMMERCE PLATFORMS SHAPE CONSUMER PURCHASE BEHAVIOR

  Jazzlynne Kenzie Santoso , Hajar , Whitney Laurens , Putri Cahyati , Nivi Fictorianus , Michael Ricky Sondak

  3686-3694

  2025-08-02

  Statistics: 63

• THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND DIGITAL MARKETING ON PURCHASE INTENTION ERIGO PRODUCTS TO USERS SHOPEE APPLICATION

  Sabrina Luvita , Teuku Zulkarnaen , Heriyana , Halida Bahri

  725-733

  2024-10-23

  Statistics: 137