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• THE EFFECTIVENESS OF DIGITAL MARKETING THROUGH TIKTOK ON RETURN ON INVESMENT (ROI) OF MICRO SMALL, AND MEDIUM ENTERPRISES IN KONAWE REGENCY

  Muhamad Pariama , Surifan Laembo

  7598-7605

  2025-11-09

  Statistics: 431

• A JURIDICAL ANALYSIS OF THE BUSINESS OPPORTUNITY CONCEPT IN COMPARISON WITH THE MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) CONCEPT

  Belinda Wijaya , Tristam Pascal Moeliono

  4969-4976

  2026-04-27

  Statistics: 125

• EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING AND PROMOTIONAL TOOL FOR MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) CASE STUDY: PT GLOBAL ATCO SUKSESTAMA

  Atikah Putriyani , Tri Mulyaningsih

  1404-1408

  2025-12-28

  Statistics: 236

• EFFECTIVENESS OF THE IMPLEMENTATION OF LEGAL REGULATIONS ON PEOPLE'S BUSINESS CREDIT ON THE INCREASE OF MICRO, SMALL, AND MEDIUM ENTERPRISES (Case Study of PT Bank Mandiri Binjai Branch)

  Shaila Aulia Prilini , M. Rizal, M. Hum

  7086-7096

  2026-07-19

  Statistics: 20

• THE INFLUENCE OF FINANCIAL BEHAVIOR, FINANCIAL LITERACY, AND FINANCIAL MANAGEMENT BEHAVIOR ON THE FINANCIAL WELL-BEING OF MSME ACTORS IN LHOKSEUMAWE, THE ROLE OF FINANCIAL STRESS

  Nur Balkis , Ghazali Syamni , Husaini , Darmawati Muchtar , Iswadi , Marbawi

  6021-6037

  2025-10-14

  Statistics: 274

• STRATEGY TO ENHANCE ORGANIZATIONAL COMMITMENT FOR THE SUSTAINABILITY OF CULINARY SMALL AND MEDIUM ENTERPRISES IN BOGOR CITY

  Roosganda Elizabeth , Didik Notosudjono , Hamzah

  991-1002

  2025-05-02

  Statistics: 246

• FINANCIAL MANAGEMENT SYSTEM: MSME ACTORS AS THE INTERVENERS

  Ade Gunawan , Chintya Edelvi Pratiwi

  1001-1012

  2024-10-30

  Statistics: 124

• OPTIMIZING THE ROLE OF INTERNAL AUDIT AND ACCOUNTING LITERACY TO PROMOTE FINANCIAL ACCOUNTABILITY OF WOMEN'S MSMES: A CASE STUDY IN ACEH PROVINCE

  Arliansyah , Wahyuddin , Falahuddin , Hanif , Fuadi , Muhammad Multazam

  7744-7751

  2025-11-16

  Statistics: 331

• THE ROLES OF WOMEN IN THE DEVELOPMENT OF LOCAL RESOURCE BASED MSMES IN SOUTH BURU REGENCY

  Santi Farinah Tuankotta , Muspida , Hendri D. Hahury

  2109-2120

  2026-01-17

  Statistics: 271

• STUDY OF LOCAL BUSINESS DEVELOPMENT BEHAVIOR IN TEMPE-BASED BUSINESS ACTORS

  Lastri Fitria , Zulmahendi , Cut Era Farida , Serli Darmawati , Malinda Afraini , Siti Magfirah , Marlina Wati

  503-512

  2022-10-26

  Statistics: 267

• THE RESILIENCE OF SHARIA-COMPLIANT AND CONVENTIONAL MSMES IN FACING DIGITAL DISRUPTION IN MEDAN: AN ANALYSIS OF STRATEGIES AND MAQASID SHARIA

  Muslim Marpaung , Helvinasari Nasution , Inayatul Widad Nasution , Widya Khaidir

  2213-2219

  2026-01-16

  Statistics: 202

• LITERACY-BASED SMALL BUSINESS DEVELOPMENT IN THE DIGITAL ERA IN MAKASSAR CITY

  Anwar , Romansyah Sahabuddin , Abdul Rahman , Deddy Ibrahim Rauf , Muhammad Rijal Alim Rahmat

  5114-5122

  2025-09-10

  Statistics: 239

• SENTIMENT ANALYSIS OF MANAGERIAL EFFECTIVENESS OF MSMEs (EMPIRICAL STUDY OF MSMEs IN CISAAT DISTRICT, SUKABUMI REGENCY)

  Ajiz , Dana Budiman , Slamet Sutrisno

  8309-8319

  2025-11-23

  Statistics: 415

• THE ROLE OF COMPETENCE, ORGANIZATIONAL CULTURE, AND TAUHID IN WORK MOTIVATION WITHIN CONSULTING MSMES IN PEKANBARU CITY

  Amiruddin Siregar , Sri Indrastuti , Hamdi Agustin , Sufian Hamim

  950-958

  2025-05-04

  Statistics: 304

• EXPLORING RAMADHAN MSME TRENDS AS A TOURIST ATTRACTION IN BATAM CITY

  Arina Luthfini Lubis , Andri Wibowo , Zahara Fatimah , Yudha Wardani , Oktora Aji Pratama

  1386-1394

  2025-05-26

  Statistics: 248

• ANALYSIS OF SHARIA UMKM DEVELOPMENT STRATEGIES IN THE DIGITAL ECONOMY ERA (STUDY ON HNI-HPAI BC MEDAN 8)

  Adinda Khairunisa Ahmadi , Rasta Kurniawati Br Pinem

  4874-4879

  2026-04-27

  Statistics: 134

• MSMEs PERFORMANCE: MEASURED BY ACCOUNTING KNOWLEDGE AND USE OF ACCOUNTING INFORMATION

  Syafrida Hani , Sri Wardatul Mufidah , M. Firza Alpi

  1204-1215

  2024-07-30

  Statistics: 174

• GREEN MARKETING AND SUSTAINABILITY OF SMES BUSINESS: THE ROLE OF ENVIROPRENEURIAL ORIENTATION AS MEDIATING VARIABLE

  Dahlia Amelia

  2170-2179

  2026-01-17

  Statistics: 314

• THE EFFECT OF FINTECH USE AND DIGITAL MARKETING ON THE FINANCIAL PERFORMANCE OF MSMES IN SUKASIRNA VILLAGE, CIBADAK DISTRICT, SUKABUMI REGENCY

  Zemi Maulidi Niansyah , Hesri Mintawati , Yuli Dian Rahmawati

  3099-3105

  2026-02-07

  Statistics: 176

• INTEGRATION OF OPERATIONAL MANAGEMENT, DIGITAL MARKETING, AND PRODUCT INNOVATION IN ENHANCING THE COMPETITIVENESS OF HFC IN THE DIGITAL ECONOMY ERA

  Stanley Prabowo , Sunarto Budiono , Agung Winarno

  7090-7103

  2025-10-29

  Statistics: 477

• THE EFFECT OF CREDIT RISK ON FINANCIAL PERFORMANCE OF CONVENTIONAL PEOPLE'S BANKS IN INDONESIA (Comparative Study between Privately Owned and Local Government Owned BPRs)

  Reza Surya Akdiwidjaya , Wisnu Mawardi

  7428-7445

  2025-10-30

  Statistics: 204

• THE INFLUENCE OF EXTERNAL FACTORS ON ENTREPRENEURIALLY-ORIENTED E- COMMERCE ADOPTION IN MSMES: A CASE STUDY OF BALE BERDAYA SUMBAWA

  Dira Meisyaqia , Zaenafi Ariani , Nur’aini Nur’aini , Mukhlishin Mukhlishin

  5780-5791

  2025-09-30

  Statistics: 310

• THE INFLUENCE OF HUMAN CAPITAL AND SOCIAL CAPITAL ON THE PERFORMANCE OF MSMES IN MEDAN CITY (FINANCIAL ACCESS AS A MODERATION VARIABLE)

  Daniel Dohar Parulian , Syech Suhaimi , Irsad Lubis

  5076-5083

  2026-05-13

  Statistics: 36

• STRATEGIES TO IMPROVE THE INTENT OF IMPLEMENTING DIGITAL BUSINESS MODELS IN WHOLESALE CLOTHING MSMES

  Rezky Naufal Pratama , M. Syamsul Ma'arif , Arry Ekananta

  3879-3895

  2025-08-25

  Statistics: 235

• ANALYSIS OF THE IMPLEMENTATION OF DIGITAL MARKETING AND MARKETPLACES ON THE DEVELOPMENT OF MSME INCOME IN MEDAN CITY

  Misna Doharni Harahap , Wahyu Ario Pratomo , Irsad

  703-713

  2025-12-23

  Statistics: 361