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• THE EFFECTIVENESS OF DIGITAL MARKETING THROUGH TIKTOK ON RETURN ON INVESMENT (ROI) OF MICRO SMALL, AND MEDIUM ENTERPRISES IN KONAWE REGENCY

  Muhamad Pariama , Surifan Laembo

  7598-7605

  2025-11-09

  Statistics: 378

• THE RESILIENCE OF SHARIA-COMPLIANT AND CONVENTIONAL MSMES IN FACING DIGITAL DISRUPTION IN MEDAN: AN ANALYSIS OF STRATEGIES AND MAQASID SHARIA

  Muslim Marpaung , Helvinasari Nasution , Inayatul Widad Nasution , Widya Khaidir

  2213-2219

  2026-01-16

  Statistics: 168

• EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING AND PROMOTIONAL TOOL FOR MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) CASE STUDY: PT GLOBAL ATCO SUKSESTAMA

  Atikah Putriyani , Tri Mulyaningsih

  1404-1408

  2025-12-28

  Statistics: 186

• THE INFLUENCE OF ENTREPRENEURIAL COMPETENCE, MARKET ORIENTATION, AND GOVERNMENT SUPPORT ON THE PERFORMANCE OF MSMES IN THE CULINARY SECTOR IN TANJUNG PINANG CITY WITH SELF-EFFICACY AS AN INTERVENING AGENT

  M. Faizal Rangkuti , Nolla Puspita Dewi , Ramli

  3952-3964

  2025-08-31

  Statistics: 188

• STRATEGIES TO IMPROVE THE INTENT OF IMPLEMENTING DIGITAL BUSINESS MODELS IN WHOLESALE CLOTHING MSMES

  Rezky Naufal Pratama , M. Syamsul Ma'arif , Arry Ekananta

  3879-3895

  2025-08-25

  Statistics: 194

• THE EFFECT OF FINTECH USE AND DIGITAL MARKETING ON THE FINANCIAL PERFORMANCE OF MSMES IN SUKASIRNA VILLAGE, CIBADAK DISTRICT, SUKABUMI REGENCY

  Zemi Maulidi Niansyah , Hesri Mintawati , Yuli Dian Rahmawati

  3099-3105

  2026-02-07

  Statistics: 120

• A JURIDICAL ANALYSIS OF THE BUSINESS OPPORTUNITY CONCEPT IN COMPARISON WITH THE MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) CONCEPT

  Belinda Wijaya , Tristam Pascal Moeliono

  4969-4976

  2026-04-27

  Statistics: 37

• OPTIMIZING THE ROLE OF INTERNAL AUDIT AND ACCOUNTING LITERACY TO PROMOTE FINANCIAL ACCOUNTABILITY OF WOMEN'S MSMES: A CASE STUDY IN ACEH PROVINCE

  Arliansyah , Wahyuddin , Falahuddin , Hanif , Fuadi , Muhammad Multazam

  7744-7751

  2025-11-16

  Statistics: 272

• MSMEs PERFORMANCE: MEASURED BY ACCOUNTING KNOWLEDGE AND USE OF ACCOUNTING INFORMATION

  Syafrida Hani , Sri Wardatul Mufidah , M. Firza Alpi

  1204-1215

  2024-07-30

  Statistics: 151

• DIGITAL MARKETING INNOVATION AS AN ACCELERATOR OF COMPETITIVE ADVANTAGE OF CULINARY MSMES: A LITERATURE STUDY IN THE FOOD & BEVERAGE SECTOR

  Roza Thohiri , Mutiara Jihan Daulay , Meri Tarihoran , Lailan Hafizah Harahap , Natalia Kartika Simanjuntak , Shella Ardila , Hamidah , Wasti Maldini Sihombing

  4491-4498

  2026-03-28

  Statistics: 134

• THE ROLES OF WOMEN IN THE DEVELOPMENT OF LOCAL RESOURCE BASED MSMES IN SOUTH BURU REGENCY

  Santi Farinah Tuankotta , Muspida , Hendri D. Hahury

  2109-2120

  2026-01-17

  Statistics: 209

• STRATEGIES FOR DEVELOPING MICRO, SMALL AND MEDIUM ENTERPRISES IN SUPPORTING SUSTAINABLE TOURISM IN BANGLI REGENCY, BALI PROVINCE

  I Made Kartika , Nyoman Dwika Ayu Amrita , I Dewa Gede Putra Sedana , Made Mulia Handayani

  5473-5485

  2025-09-24

  Statistics: 242

• IMPLEMENTATION OF QRIS-BASED PAYMENT GATEWAY IN MOBILE BANKING AND ITS IMPACT ON TRANSACTION SMOOTHNESS OF MSMES IN COASTAL TOURISM AREAS OF KUPANG CITY

  Hapsa Usman , Nonce F. Tuati , Deetje W. Manuain

  1518-1523

  2025-12-28

  Statistics: 148

• ANALYSIS OF SHARIA UMKM DEVELOPMENT STRATEGIES IN THE DIGITAL ECONOMY ERA (STUDY ON HNI-HPAI BC MEDAN 8)

  Adinda Khairunisa Ahmadi , Rasta Kurniawati Br Pinem

  4874-4879

  2026-04-27

  Statistics: 23

• ANALYSIS OF FACTORS INFLUENCING THE USE OF INFORMATION TECHNOLOGY IN ACCOUNTING BY MSMES IN TANGERANG

  Rina Ambarwati , Andika Mugi Gumilang , Ervina Yennie Permananingrum , Ahmad Pauji , Ilwin Hadi

  4371-4381

  2025-08-31

  Statistics: 144

• THE ROLE OF COMPETENCE, ORGANIZATIONAL CULTURE, AND TAUHID IN WORK MOTIVATION WITHIN CONSULTING MSMES IN PEKANBARU CITY

  Amiruddin Siregar , Sri Indrastuti , Hamdi Agustin , Sufian Hamim

  950-958

  2025-05-04

  Statistics: 229

• ENHANCING MSME MARKETING PERFORMANCE THROUGH KNOWLEDGE MANAGEMENT: DIGITAL CAPABILITY AND DIGITAL INNOVATION AS MEDIATING VARIABLES

  Fitri Yutika , Febiwenesya Forever

  1358-1367

  2025-01-11

  Statistics: 237

• FINANCIAL MANAGEMENT SYSTEM: MSME ACTORS AS THE INTERVENERS

  Ade Gunawan , Chintya Edelvi Pratiwi

  1001-1012

  2024-10-30

  Statistics: 99

• THE INFLUENCE OF FINANCIAL BEHAVIOR, FINANCIAL LITERACY, AND FINANCIAL MANAGEMENT BEHAVIOR ON THE FINANCIAL WELL-BEING OF MSME ACTORS IN LHOKSEUMAWE, THE ROLE OF FINANCIAL STRESS

  Nur Balkis , Ghazali Syamni , Husaini , Darmawati Muchtar , Iswadi , Marbawi

  6021-6037

  2025-10-14

  Statistics: 235

• SENTIMENT ANALYSIS OF MANAGERIAL EFFECTIVENESS OF MSMEs (EMPIRICAL STUDY OF MSMEs IN CISAAT DISTRICT, SUKABUMI REGENCY)

  Ajiz , Dana Budiman , Slamet Sutrisno

  8309-8319

  2025-11-23

  Statistics: 305

• ANALYSIS OF THE IMPLEMENTATION OF DIGITAL MARKETING AND MARKETPLACES ON THE DEVELOPMENT OF MSME INCOME IN MEDAN CITY

  Misna Doharni Harahap , Wahyu Ario Pratomo , Irsad

  703-713

  2025-12-23

  Statistics: 318

• THE INFLUENCE OF HUMAN CAPITAL AND SOCIAL CAPITAL ON THE PERFORMANCE OF MSMES IN MEDAN CITY (FINANCIAL ACCESS AS A MODERATION VARIABLE)

  Daniel Dohar Parulian , Syech Suhaimi , Irsad Lubis

  5076-5083

  2026-05-13

  Statistics: 1

• FISCAL JUSTICE IN THE IMPLEMENTATION OF FINAL INCOME TAX FOR MSMES: A QUALITATIVE STUDY OF MICRO BUSINESS ACTORS IN THE POST-REGULATION PP NO. 55/2022 ERA

  Muhammad Ardillah , Harti Budi Yanti

  7809-7815

  2025-11-16

  Statistics: 136

• THE INFLUENCE OF SOCIAL CAPITAL ON THE RESILIENCE OF SASIRANGAN CRAFTSMEN IN BANJARMASIN CITY

  Mahmudah Hasanah , Maulana Rizky , Syaripudin Bahar , Alya Pebriana , Kesiya Teresa D.B.P , Zulfa Achira

  7138-7144

  2025-11-01

  Statistics: 146

• THE INFLUENCE OF EXTERNAL FACTORS ON ENTREPRENEURIALLY-ORIENTED E- COMMERCE ADOPTION IN MSMES: A CASE STUDY OF BALE BERDAYA SUMBAWA

  Dira Meisyaqia , Zaenafi Ariani , Nur’aini Nur’aini , Mukhlishin Mukhlishin

  5780-5791

  2025-09-30

  Statistics: 277