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• THE EFFECTIVENESS OF DIGITAL MARKETING THROUGH TIKTOK ON RETURN ON INVESMENT (ROI) OF MICRO SMALL, AND MEDIUM ENTERPRISES IN KONAWE REGENCY

  Muhamad Pariama , Surifan Laembo

  7598-7605

  2025-11-09

  Statistics: 443

• THE RESILIENCE OF SHARIA-COMPLIANT AND CONVENTIONAL MSMES IN FACING DIGITAL DISRUPTION IN MEDAN: AN ANALYSIS OF STRATEGIES AND MAQASID SHARIA

  Muslim Marpaung , Helvinasari Nasution , Inayatul Widad Nasution , Widya Khaidir

  2213-2219

  2026-01-16

  Statistics: 206

• EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING AND PROMOTIONAL TOOL FOR MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) CASE STUDY: PT GLOBAL ATCO SUKSESTAMA

  Atikah Putriyani , Tri Mulyaningsih

  1404-1408

  2025-12-28

  Statistics: 243

• THE INFLUENCE OF ENTREPRENEURIAL COMPETENCE, MARKET ORIENTATION, AND GOVERNMENT SUPPORT ON THE PERFORMANCE OF MSMES IN THE CULINARY SECTOR IN TANJUNG PINANG CITY WITH SELF-EFFICACY AS AN INTERVENING AGENT

  M. Faizal Rangkuti , Nolla Puspita Dewi , Ramli

  3952-3964

  2025-08-31

  Statistics: 273

• STRATEGIES TO IMPROVE THE INTENT OF IMPLEMENTING DIGITAL BUSINESS MODELS IN WHOLESALE CLOTHING MSMES

  Rezky Naufal Pratama , M. Syamsul Ma'arif , Arry Ekananta

  3879-3895

  2025-08-25

  Statistics: 239

• THE EFFECT OF FINTECH USE AND DIGITAL MARKETING ON THE FINANCIAL PERFORMANCE OF MSMES IN SUKASIRNA VILLAGE, CIBADAK DISTRICT, SUKABUMI REGENCY

  Zemi Maulidi Niansyah , Hesri Mintawati , Yuli Dian Rahmawati

  3099-3105

  2026-02-07

  Statistics: 178

• A JURIDICAL ANALYSIS OF THE BUSINESS OPPORTUNITY CONCEPT IN COMPARISON WITH THE MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) CONCEPT

  Belinda Wijaya , Tristam Pascal Moeliono

  4969-4976

  2026-04-27

  Statistics: 129

• OPTIMIZING THE ROLE OF INTERNAL AUDIT AND ACCOUNTING LITERACY TO PROMOTE FINANCIAL ACCOUNTABILITY OF WOMEN'S MSMES: A CASE STUDY IN ACEH PROVINCE

  Arliansyah , Wahyuddin , Falahuddin , Hanif , Fuadi , Muhammad Multazam

  7744-7751

  2025-11-16

  Statistics: 342

• MSMEs PERFORMANCE: MEASURED BY ACCOUNTING KNOWLEDGE AND USE OF ACCOUNTING INFORMATION

  Syafrida Hani , Sri Wardatul Mufidah , M. Firza Alpi

  1204-1215

  2024-07-30

  Statistics: 174

• IMPLEMENTATION OF QRIS-BASED PAYMENT GATEWAY IN MOBILE BANKING AND ITS IMPACT ON TRANSACTION SMOOTHNESS OF MSMES IN COASTAL TOURISM AREAS OF KUPANG CITY

  Hapsa Usman , Nonce F. Tuati , Deetje W. Manuain

  1518-1523

  2025-12-28

  Statistics: 179

• ANALYSIS OF SHARIA UMKM DEVELOPMENT STRATEGIES IN THE DIGITAL ECONOMY ERA (STUDY ON HNI-HPAI BC MEDAN 8)

  Adinda Khairunisa Ahmadi , Rasta Kurniawati Br Pinem

  4874-4879

  2026-04-27

  Statistics: 151

• ANALYSIS OF FACTORS INFLUENCING THE USE OF INFORMATION TECHNOLOGY IN ACCOUNTING BY MSMES IN TANGERANG

  Rina Ambarwati , Andika Mugi Gumilang , Ervina Yennie Permananingrum , Ahmad Pauji , Ilwin Hadi

  4371-4381

  2025-08-31

  Statistics: 272

• THE ROLE OF COMPETENCE, ORGANIZATIONAL CULTURE, AND TAUHID IN WORK MOTIVATION WITHIN CONSULTING MSMES IN PEKANBARU CITY

  Amiruddin Siregar , Sri Indrastuti , Hamdi Agustin , Sufian Hamim

  950-958

  2025-05-04

  Statistics: 313

• ENHANCING MSME MARKETING PERFORMANCE THROUGH KNOWLEDGE MANAGEMENT: DIGITAL CAPABILITY AND DIGITAL INNOVATION AS MEDIATING VARIABLES

  Fitri Yutika , Febiwenesya Forever

  1358-1367

  2025-01-11

  Statistics: 322

• DIGITAL MARKETING INNOVATION AS AN ACCELERATOR OF COMPETITIVE ADVANTAGE OF CULINARY MSMES: A LITERATURE STUDY IN THE FOOD & BEVERAGE SECTOR

  Roza Thohiri , Mutiara Jihan Daulay , Meri Tarihoran , Lailan Hafizah Harahap , Natalia Kartika Simanjuntak , Shella Ardila , Hamidah , Wasti Maldini Sihombing

  4491-4498

  2026-03-28

  Statistics: 230

• THE ROLES OF WOMEN IN THE DEVELOPMENT OF LOCAL RESOURCE BASED MSMES IN SOUTH BURU REGENCY

  Santi Farinah Tuankotta , Muspida , Hendri D. Hahury

  2109-2120

  2026-01-17

  Statistics: 279

• STRATEGIES FOR DEVELOPING MICRO, SMALL AND MEDIUM ENTERPRISES IN SUPPORTING SUSTAINABLE TOURISM IN BANGLI REGENCY, BALI PROVINCE

  I Made Kartika , Nyoman Dwika Ayu Amrita , I Dewa Gede Putra Sedana , Made Mulia Handayani

  5473-5485

  2025-09-24

  Statistics: 324

• EFFECTIVENESS OF THE IMPLEMENTATION OF LEGAL REGULATIONS ON PEOPLE'S BUSINESS CREDIT ON THE INCREASE OF MICRO, SMALL, AND MEDIUM ENTERPRISES (Case Study of PT Bank Mandiri Binjai Branch)

  Shaila Aulia Prilini , M. Rizal, M. Hum

  7086-7096

  2026-07-19

  Statistics: 36

• FINANCIAL MANAGEMENT SYSTEM: MSME ACTORS AS THE INTERVENERS

  Ade Gunawan , Chintya Edelvi Pratiwi

  1001-1012

  2024-10-30

  Statistics: 140

• THE INFLUENCE OF FINANCIAL BEHAVIOR, FINANCIAL LITERACY, AND FINANCIAL MANAGEMENT BEHAVIOR ON THE FINANCIAL WELL-BEING OF MSME ACTORS IN LHOKSEUMAWE, THE ROLE OF FINANCIAL STRESS

  Nur Balkis , Ghazali Syamni , Husaini , Darmawati Muchtar , Iswadi , Marbawi

  6021-6037

  2025-10-14

  Statistics: 279

• SENTIMENT ANALYSIS OF MANAGERIAL EFFECTIVENESS OF MSMEs (EMPIRICAL STUDY OF MSMEs IN CISAAT DISTRICT, SUKABUMI REGENCY)

  Ajiz , Dana Budiman , Slamet Sutrisno

  8309-8319

  2025-11-23

  Statistics: 523

• ANALYSIS OF THE IMPLEMENTATION OF DIGITAL MARKETING AND MARKETPLACES ON THE DEVELOPMENT OF MSME INCOME IN MEDAN CITY

  Misna Doharni Harahap , Wahyu Ario Pratomo , Irsad

  703-713

  2025-12-23

  Statistics: 367

• THE INFLUENCE OF SOCIAL CAPITAL ON THE RESILIENCE OF SASIRANGAN CRAFTSMEN IN BANJARMASIN CITY

  Mahmudah Hasanah , Maulana Rizky , Syaripudin Bahar , Alya Pebriana , Kesiya Teresa D.B.P , Zulfa Achira

  7138-7144

  2025-11-01

  Statistics: 240

• THE INFLUENCE OF HUMAN CAPITAL AND SOCIAL CAPITAL ON THE PERFORMANCE OF MSMES IN MEDAN CITY (FINANCIAL ACCESS AS A MODERATION VARIABLE)

  Daniel Dohar Parulian , Syech Suhaimi , Irsad Lubis

  5076-5083

  2026-05-13

  Statistics: 62

• THE INFLUENCE OF EXTERNAL FACTORS ON ENTREPRENEURIALLY-ORIENTED E- COMMERCE ADOPTION IN MSMES: A CASE STUDY OF BALE BERDAYA SUMBAWA

  Dira Meisyaqia , Zaenafi Ariani , Nur’aini Nur’aini , Mukhlishin Mukhlishin

  5780-5791

  2025-09-30

  Statistics: 318