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• THE EFFECT OF PACKAGING AND BRAND IMAGE ON PURCHASE DECISIONS WITH CONSUMER PERCEPTION AS A MEDIATION VARIABLE ON WARDAH PRODUCTSThis research aims to analyze the influence of packaging and brand image on purchasing decisions with consumer perception as a

  Dinda Sucianti , Rizky Putra

  2729-2738

  2026-09-09

  Statistics: 27

• DETERMINANTS OF CONSUMER DECISIONS IN PURCHASING COFFEE BEVARAGES AT TERASEDUH COFFEE SHOP MEDAN

  Lily Fauzia , Mozard Bahauddin Darus , Siti Khadijah Hidayati Nasution , vista uli sihombing

  3195-3203

  2026-10-19

  Statistics: 1

• THE INFLUENCE OF PROMOTION STRATEGIES THROUGH SOCIAL MEDIA, ELECTRONIC WORD OF MOUTH, AND BRAND AMBASSADOR ON THE DECISION TO PURCHASE GLAD2GLOW PRODUCTS IN LHOKSEUMAWE CITY

  Nadia Nandayani , Hamdiah

  895-907

  2026-05-26

  Statistics: 81

• THE INFLUENCE OF SOCIAL MEDIA MARKETING, CUSTOMER REVIEWS AND PROMOTION INTENSITY ON PURCHASING DECISIONS AT BELAWAN COFFEE & RESTO

  M. Nur Naim , Ari Prabowo

  8694-8703

  2026-11-04

  Statistics: 0

• ANALYSIS OF SOCIAL MEDIA MARKETING, INFLUENCER MARKETING AND WORD OF MOUTH ON PURCHASING DECISIONS AT WAJIR SEAFOOD

  Salvi Yolenta Daely , Ari Prabowo

  8744-8754

  2026-11-04

  Statistics: 0

• THE INFLUENCE OF SERVICE QUALITY, PRODUCT AVAILABILITY AND PRODUCT QUALITY ON PURCHASE DECISIONS AT HAWLA FASHION STORE

  Natasya Viona Amelia , Aisyah Azhar Adam

  2833-2844

  2026-11-05

  Statistics: 0

• THE INFLUENCE OF INFLUENCERS, DISCOUNTS, AND LIVE SHOPPING ON BRAND PURCHASE DECISIONS THE ORIGINOTE IN THE TIKTOK APPLICATION (STUDY PAD A FEB UNIVERSITY STUDENT MALIKUSSALEH)

  Manhasa Hira Nur'Asyi AL Utary , Hamdiah , Ikramuddin , Heriyana

  1270-1282

  2026-05-26

  Statistics: 74

• INFLUENCE CONTENT MARKETING AGAINST PURCHASE DECISIONS WITH BRAND TRUST AS A MEDIATION VARIABLE (STUDY OF CONSUMERS USING SOMETHINC PRODUCTS )

  Yunda Suandini , Teguh Setiawan

  8785-8798

  2026-10-26

  Statistics: 6

• THE INFLUENCE OF GREEN MARKETING AND BRAND IMAGE ON PURCHASE DECISION OF LE MINERALE BOTTLED DRINKING WATER PRODUCTS IN SURABAYA

  Galih Syahrul Ilmi , Nuruni Ika Kusuma W

  786-794

  2024-06-30

  Statistics: 191

• INFLUENCE OF PRODUCT QUALITY,PRICE AND BRAND IMAGE ON PURCHASING DECISIONS FOR MS GLOW COSMETICS IN TEBING TINGGI CITY WITH LABELSHALAL AS A MODERATING VARIABLE

  Sarwoto , Ferdinand Simanjuntak , Rani Puspita Sari

  1023-1031

  2024-04-30

  Statistics: 115

• THE INFLUENCE OF CONTENT MARKETING AND INFLUENCER MARKETING ON PURCHASE DECISIONS FOR KENANGAN COFFEE IN MEDAN CITY WITH CONTENT CREATION AS AN INTERVENING VARIABLE

  Charles Landy , Demak Claudia Yosephine Simanjuntak , Jefferson Kangra , Sugiharto , Hengki Mangiring Parulian Simarmata

  778-787

  2026-05-05

  Statistics: 88

• THE INFLUENCE OF DISTRIBUTION CHANNELS, PRODUCT AVAILABILITY, AND PRICE ON PURCHASING DECISIONS AT THE APONG CRICKET FARMING BUSINESS IN TEBING TINGGI CITY

  Angge Lya , Aprilia Jennifer Lie , Rodi Syafrizal , Willy Cahyadi

  1477-1488

  2026-06-18

  Statistics: 46

• EFFECT OF BRAND IDENTITY AND LIFESTYLE ON PURCHASING DECISIONS WITH EXPERIENTIAL BUYING AS MODERATING IN BABY BOOMERS IN MEDAN CITY RESTAURANTS

  Yessi Haidiani Putri , Beby Karina Fawzeea Sembiring , Yeni Absah

  589-600

  2022-08-31

  Statistics: 380

• THE EFFECT OF CONSUMER PERCEPTIONS OF PRODUCTS AND MOTIVATION ON PURCHASE DECISIONS CANAKO RICE BOX WITH A LIFESTYLE AS A MODERATION VARIABLE

  Anggita Rizki Defiani Hasibuan , Arlina Nurbaity Lubis , Parapat Gultom

  1011-1016

  2023-06-20

  Statistics: 257

• PURCHASE DECISIONS ACEH CAKE UMKM

  Tuwisna , Fandi Bachtiar , Sri Maisarah

  541-546

  2026-04-15

  Statistics: 59

• ANALYSIS OF SERVICE QUALITY, DIGITAL MARKETING AND WORD OF MOUTH ON PURCHASING DECISIONS AMONG CONSUMERS OF JARFA PONSEL

  Putri Amanda , Ari Prabowo

  3174-3185

  2026-11-05

  Statistics: 0

• ANALYSIS OF PURCHASING DECISIONS FOR ADIDAS SPORTSWEAR BASED ON CELEBRITY ENDORSERS AND BRAND IMAGE

  Alfifto , Siti Alhamra Salqaura , Wan Rizca Amelia , Haryaji Catur Putera Hasman

  1121-1128

  2023-06-23

  Statistics: 803

• ANALYSIS OF FOOD PURCHASE DECISION MODELS USING MEDIA APPLICATIONS IN PRIVATE UNIVERSITIES DURING THE COVID-19 PANDEMIC

  Zulaspan Tupti , Muhammad Arif , Ihsan Rambe

  93-104

  2021-10-29

  Statistics: 582

• THE INFLUENCE OF BRAND IMAGE AND LIFESTYLE ON THE DECISION TO PURCHASE BONIA BAGS AT THE LILI BONIA STORE IN KOTA TEBING TINGGI

  Rani Puspita , Irham Lubis , Ferdinand Simanjuntak , Cia Cai Cen , Aisyah Siregar

  1740-1748

  2024-12-12

  Statistics: 91

• THE INFLUENCE OF ONLINE CUSTOMER REVIEW AND ONLINE CUSTOMER RATING ON PURCHASE DECISIONS THROUGH CONSUMER TRUST IN FORE COFFEE PRODUCTS AT SUN PLAZA MEDAN

  Erwin Sahat Mora Pardede , Paham Ginting , Endang Sulistya Rini

  1005-1010

  2023-06-20

  Statistics: 1469

• THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE , AND BRAND TRUST ON PRODUCT PURCHASE DECISIONS PINKFLASH BRAND EYESHADOW (CASE STUDY ON GEN Z IN MEDAN CITY)

  Natasya , T. Lyza Tahura Chairunnisa

  2026-10-14

  Statistics: 5

• ANALYSIS OF THE EFFECT OF CUSTOMER SATISFACTION ON PURCHASE DECISIONS AT COFFEESHOP"SELASA_COMMUNA" MEDAN

  Ratu Aisyah Ratih Primaputri , Sirojuzilam , Iskandarini

  1225-1234

  2023-07-05

  Statistics: 317

• THE ROLE OF BRAND AWARENESS AS AN INTERVENING VARIABLE IN TOURISTS’ PURCHASE DECISIONS FOR GAYO ARABICA COFFEE IN CENTRAL ACEH REGENCY

  Isra Mawarni , Mariyudi , Nurainun , Naufal Bachri , Syamsul Bahri , Heriyana

  3112-3123

  2026-10-06

  Statistics: 2

• THE EFFECT OF BRAND TRUST AND UNIVERSITY REPUTATION ON STUDENT'S DECISION TO CHOOSE MANAGEMENT STUDY PROGRAM IN THE FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

  Nel Arianty , Julita

  125-134

  2021-11-15

  Statistics: 382

• THE INFLUENCE OF CONSUMER BEHAVIOR ON PURCHASE DECISION OF INDOMIE INSTANT NOODLE PRODUCTS AT PT. INDOFOOD SUCCESS MAKMUR TBK CASE STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS, MAKSSAR STATE UNIVERSITY

  Zulfadli S , Dian Anggraece Sigit Parawansa , Fahrina Mustafa

  1386-1393

  2023-04-30

  Statistics: 626