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• ANALYSIS OF FOOD PURCHASE DECISION MODELS USING MEDIA APPLICATIONS IN PRIVATE UNIVERSITIES DURING THE COVID-19 PANDEMIC

  Zulaspan Tupti , Muhammad Arif , Ihsan Rambe

  93-104

  2021-10-29

  Statistics: 524

• EFFECT OF BRAND IDENTITY AND LIFESTYLE ON PURCHASING DECISIONS WITH EXPERIENTIAL BUYING AS MODERATING IN BABY BOOMERS IN MEDAN CITY RESTAURANTS

  Yessi Haidiani Putri , Beby Karina Fawzeea Sembiring , Yeni Absah

  589-600

  2022-08-31

  Statistics: 348

• THE EFFECT OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS THROUGH CONSUMER BUYING INTEREST AS AN INTERVENING VARIABLE CASE STUDY OF COFFEE SHOP KOPIKUNI MEDAN

  Muammar Rifqi , Yossie Rossanty , Elfitra Desy Surya

  1568-1578

  2023-08-14

  Statistics: 1337

• INFLUENCE OF PRODUCT QUALITY,PRICE AND BRAND IMAGE ON PURCHASING DECISIONS FOR MS GLOW COSMETICS IN TEBING TINGGI CITY WITH LABELSHALAL AS A MODERATING VARIABLE

  Sarwoto , Ferdinand Simanjuntak , Rani Puspita Sari

  1023-1031

  2024-04-30

  Statistics: 90

• THE INFLUENCE OF ONLINE CUSTOMER REVIEW AND ONLINE CUSTOMER RATING ON PURCHASE DECISIONS THROUGH CONSUMER TRUST IN FORE COFFEE PRODUCTS AT SUN PLAZA MEDAN

  Erwin Sahat Mora Pardede , Paham Ginting , Endang Sulistya Rini

  1005-1010

  2023-06-20

  Statistics: 1252

• THE EFFECT OF RELIGIOSITY ON CUSTOMER DECISIONS IN CHOOSING ISLAMIC BANKS WITH ATTITUDES AND TRUST AS INTERVENING VARIABLES IN LHOKSEUMAWE CITY

  Anwar Puteh , Sukiman , Muhammad Yafiz

  455-460

  2021-12-31

  Statistics: 200

• THE EFFECT OF TRUST AND RISK PERCEPTION ON PURCHASE DECISIONS USING THE SHOPEE PAYLATER METHOD IN DOLOK MERAWAN VILLAGE

  Rumiris Siahaan , Rachmawati Purba , Abednego Ketaren

  2253-2261

  2025-11-17

  Statistics: 63

• THE INFLUENCE OF GREEN MARKETING AND BRAND IMAGE ON PURCHASE DECISION OF LE MINERALE BOTTLED DRINKING WATER PRODUCTS IN SURABAYA

  Galih Syahrul Ilmi , Nuruni Ika Kusuma W

  786-794

  2024-06-30

  Statistics: 125

• THE EFFECT OF CONSUMER PERCEPTIONS OF PRODUCTS AND MOTIVATION ON PURCHASE DECISIONS CANAKO RICE BOX WITH A LIFESTYLE AS A MODERATION VARIABLE

  Anggita Rizki Defiani Hasibuan , Arlina Nurbaity Lubis , Parapat Gultom

  1011-1016

  2023-06-20

  Statistics: 215

• EFFECT OF BRAND EQUITY AND CONSUMER PSYCHOLOGY ON THE PURCHASE DECISION OF GOODS

  Hendri Mayanta Tarigan

  1343-1345

  2023-03-22

  Statistics: 312

• PURCHASE DECISIONS ACEH CAKE UMKM

  Tuwisna , Fandi Bachtiar , Sri Maisarah

  541-546

  2026-04-15

  Statistics: 5

• THE INFLUENCE OF CONSUMER BEHAVIOR ON PURCHASE DECISION OF INDOMIE INSTANT NOODLE PRODUCTS AT PT. INDOFOOD SUCCESS MAKMUR TBK CASE STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS, MAKSSAR STATE UNIVERSITY

  Zulfadli S , Dian Anggraece Sigit Parawansa , Fahrina Mustafa

  1386-1393

  2023-04-30

  Statistics: 574

• ANALYSIS OF THE EFFECT OF CUSTOMER SATISFACTION ON PURCHASE DECISIONS AT COFFEESHOP"SELASA_COMMUNA" MEDAN

  Ratu Aisyah Ratih Primaputri , Sirojuzilam , Iskandarini

  1225-1234

  2023-07-05

  Statistics: 267

• THE INFLUENCE OF BRAND IMAGE AND LIFESTYLE ON THE DECISION TO PURCHASE BONIA BAGS AT THE LILI BONIA STORE IN KOTA TEBING TINGGI

  Rani Puspita , Irham Lubis , Ferdinand Simanjuntak , Cia Cai Cen , Aisyah Siregar

  1740-1748

  2024-12-12

  Statistics: 65

• THE EFFECT OF BRAND TRUST AND UNIVERSITY REPUTATION ON STUDENT'S DECISION TO CHOOSE MANAGEMENT STUDY PROGRAM IN THE FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

  Nel Arianty , Julita

  125-134

  2021-11-15

  Statistics: 334

• THE EFFECT OF ADVERTISING AND PERCEPTION OF QUALITY ON PURCHASE DECISIONS FOR SKINTIFIC CUSHION IN TIKTOK SHOP

  Armanda Fitri Aulia Br Manurung , Mutiara Dwinata , Dedy Dwi Arseto , Mhd Sofian

  1449-1458

  2025-06-30

  Statistics: 61

• THE INFLUENCE OF AUGMENTED REALITY (AR) TECHNOLOGY, ADVERTISING APPEALS, LIVE SHOPPING, AND INFLUENCER MARKETING ON PURCHASING DECISIONS FOR HANASUI LIPSTICK PRODUCTS (CASE STUDY ON FEMALE STUDENTS IN LHOKSEUMAWE CITY)

  Cut Dhea Fidela , Adnan , Naufal Bachri , Rahmaniar

  2060-2070

  2025-09-21

  Statistics: 97

• ANALYSIS OF THE EFFECTIVENESS OF MARKETING COMMUNICATIONS MULTIPURPOSE CREDIT PRODUCT PURCHASE DECISION THROUGH BRAND IMAGE AT PT.BANK SUMUT MEDAN MELATI BRANCH

  Hefmi Dewi Siahaan , Endang Suilistya Rini , Fadli

  569-580

  2023-04-13

  Statistics: 197

• MODEL OF INCREASING MSME COMPETITIVENESS IN TEBING TINGGI CITY IN THE DIGITAL REVOLUTION ERA

  Didik Gunawan , Bobby Hartanto

  641-648

  2022-10-15

  Statistics: 132

• FACTORS THAT INFLUENCE PURCHASE DECISION AT COFFE SHOP DUKKU RIANG COFFEE MEDAN

  Gita Ayu Lestari , Endang Sulistya Rini , Syafrzal Helmi Situmorang

  2076-2088

  2024-12-30

  Statistics: 62

• THE INFLUENCE OF CORPORATE IMAGE ON CONSUMER PURCHASE INTENTION WITH TRUST AS A MEDIATING VARIABLE IN THE NEW PRODUCT LAUNCHING (NPL) GENTLE GEN AT MAYORA INDAH TBK COMPANY

  Ayu Roulina Natalida Simorangkir , E. Elia Ardyan , Metta Padmalia

  194-210

  2026-04-21

  Statistics: 4

• MUSLIM STUDENT’S DECISION IN BUYING HALAL PRODUCTS

  Naufal Bachri

  506-515

  2023-04-05

  Statistics: 230

• ANALYSIS OF THE INFLUENCE OF TRUST AND BRAND IMAGE ON CONSUMER SATISFACTION IN PRODUCT PURCHASES ON THE TOKOPEDIA APPLICATION AND IMPACT ON CUSTOMER LOYALTY (Case Study on Tokopedia Customers in Lubuklinggau, South Sumatra)

  Ana Yanovi , Yomeini Margareth

  2130-2141

  2024-12-30

  Statistics: 113

• A STUDY ON THE IMPACT OF COFFEE LELET JHON SERVICE QUALITY ON CUSTOMER

  Hendri Wibowo , Widiyanti Cahyani , Endah Subekti , Ahmad Arif Darmawan

  130-140

  2024-02-18

  Statistics: 226