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• MARKETING PERFORMANCE DEVELOPMENT: APPLICATION OF THE CONCEPT OF DIGITAL MARKETING AND MARKET ORIENTATION STRATEGY IN THE MSME SECTOR

  Ikramuddin , Faisal Matriadi , Em. Yusuf Iis , Mariyudi

  181-190

  2021-11-22

  Statistics: 2034

• THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION AND INSTAGRAM SOCIAL MEDIA IN IMPROVING BRAND IMAGE AT KOPI LADANG

  Yudha Yustiasa , Endang Sulistya Rini , Evawany Yunita Aritonang

  1058-1065

  2025-05-20

  Statistics: 54

• EDUCATION MARKETING MANAGEMENT STRATEGIES: USES THE LITERATURE RESEARCH METHODS

  Anwar Ebtadi

  2139-2145

  2023-09-04

  Statistics: 174

• STRATEGY OF SMEs IN FACING MARKET NEEDS IN THE COVID-19 PANDEMIC ERA CULINARY SMEs IN MAKASSAR CITY

  Dwi Anugerah Lestari Musa , Thamrin Tahir , Basri Bado

  2023-2039

  2023-08-30

  Statistics: 239

• SINERGITY OF DESTINATION MARKETING AS DEVELOPMENT EFFORT OF THE MICE TOURISM SECTOR IN MAKASSAR CITY

  Muh Al Fatah Arief Putra , Agus Hermawan , Ely Siswanto

  115-123

  2024-01-29

  Statistics: 184

• IDENTIFICATION OF BUSINESS CONSTRAINTS AND MARKETING OF POTATOES IN ACEH'S GAYO HIGHLANDS

  Nurmala , Hafni Zahara , Sullaida , Jamilah*

  239-244

  2021-11-22

  Statistics: 240

• THE EFFECT OF USING DIGITAL MARKETING ON INCREASING BUSINESS PERFORMANCE MSMES IN JAMBI CITY

  Ifwan Adinata , Meilita Tryana Sembiring , Sugiharto Pujangkoro

  798-804

  2024-05-26

  Statistics: 100

• STRATEGY OF HUMAN RESOURCES AND MODERN MARKETING ABILITY TOWARDS IMPROVING THE CREATIVE ECONOMY THROUGH SUPPORT GOVERNMENT IN LAKE TOBA TOURIST DESTINATION

  Bunga Aditi

  665-676

  2025-03-30

  Statistics: 51

• ETHICS OF AI USE IN MARKETING COMMUNICATIONS: CHALLENGES AND SOLUTIONS

  Gina Valerina , Leonardus Wahono Kurniawan , Veronica Nurma

  1377-1382

  2025-08-09

  Statistics: 66

• THE INFLUENCE OF EXPERIENTIAL MARKETING, EXPERIENTIAL VALUE AND BRAND TRUST ON CUSTOMER SATISFACTION TELKOMSEL SIMPATI CARD IN THE CITY OF LHOKSEUMAWE

  Yuli Asbar , Sapna Biby , Razif , Nurhayati

  595-604

  2022-07-31

  Statistics: 402

• THE EFFECT OF PRODUCT INNOVATION, WORD OF MOUTH AND DIGITAL MARKETING ON CONSUMER BUYING INTEREST IN USED TIRE RUBBER CRAFTS IN PON VILLAGE

  Rodi Syafrizal

  533-540

  2022-07-31

  Statistics: 249

• MARKETING MODEL OF ROYAL DUTCH AIRLINES: TECHNICAL AND CONCEPTUAL SUSTAINABILITY

  Daniel Susilo , Carlo Magno T. Mendoza

  1077-1086

  2023-05-18

  Statistics: 281

• ANALYSIS OF RESPONSIBLE TOURISM MARKETING TOWARD ENTREPRENEUR IN CULINARY SECTOR OF TOURISM

  Agustinawati , Halida Bahri , Laila Fajri , Danyatul Hayati , Ghufran Mutahallil

  921-926

  2022-11-30

  Statistics: 165

• THE INFLUENCE OF SERVICESCAPE, SOCIAL MEDIA MARKETING, AND DESTINATION IMAGE ON REVISIT INTENTION AT LANGSA CITY FOREST PARK TOURISM OBJECTS

  Siti Zulaikha , Sugih Arto , Syafrizal Helmi Situmorang

  1162-1170

  2024-07-30

  Statistics: 101

• THE IMPLICATIONS OF REMOTE WORK ON BUSINESS-TO-BUSINESS (B2B) CUSTOMER ENGAGEMENT AT A SOUTH AFRICAN TECHNOLOGY COMPANY

  Farai Nyika , Angela Chipaike

  434-445

  2024-03-24

  Statistics: 98

• LOYALTY PERSPECTIVE ANALYSIS OF SMALL AND MEDIUM BUSINESS MARKETING ABILITY TO INNOVATE AND PERFORM GOOD

  Finta Aramita

  1341-1346

  2023-06-24

  Statistics: 261

• THE INFLUENCE OF FOOD QUALITY, PRICE FAIRNESS, PRODUCT VARIETY, SERVICESCAPE, STORE BRAND IMAGE ON REPURCHASE INTENTION THROUGH PURCHASE DECISION AND CUSTOMER SATISFACTION OF PIZZA HUT VISITORS IN SAMARINDA CITY

  Suramli , St Nurhasanah , Sarwo Eddy Wibowo , Usratul Maqfira

  276-283

  2025-12-24

  Statistics: 39

• ANALYSIS OF THE EFFECT OF SOCIAL MEDIA AND EXPERIENTIAL MARKETING ON CONSUMER PURCHASE DECISIONS OF RAINBOW RICE MEDAN

  Asri Sylvia Sari , Sugih Arto Pujangkoro , Beby Karina Fawzeea Sembiring

  233-238

  2022-03-30

  Statistics: 292

• THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION STRATEGY IN THE FROZEN FOOD INDUSTRY IN SAMARINDA ANALYSIS OF REPURCHASE INTENTION, BRAND AWARENESS, CUSTOMER SATISFACTION AND CUSTOMER TRUST

  Prapdopo , Andi Nurhasanah , Johan Lucas Away , Rima Melati

  112-118

  2025-01-30

  Statistics: 45

• IDENTIFYING THE ABSORPTION OF BUSINESS ADMINISTRATION GRADUATES IN INDUSTRIES THROUGHOUT EAST KALIMANTAN

  Umi Zunaidah , Armini Ningsih , Andi Syarifuddin

  1-7

  2025-01-28

  Statistics: 87

• DIGITAL BUSINESS TRANSFORMATION IN MODEST FASHION: A CASE STUDY OF ASH SCARF

  Zenitha Kurnia Putri , Rita Anggraini Rahayu , Budi Eko Soetjipto

  1140-1143

  2025-05-27

  Statistics: 26

• OPTIMIZATION OF SHARIA BANK CUAN IN THE INDUSTRIAL ERA 4.0

  Ridha Alhamdi , Sugianto , Saparuddin Siregar

  311-320

  2022-03-30

  Statistics: 74

• THE EFFECT OF TRUST AND ELECTRONIC WORD OF MOUTH ON PRODUCT PURCHASING DECISIONS ONLINE

  Dede Suleman , Dedi Suharyadi , Rini Martiwi , Nyoman Suardhita , Enggar Widianingrum , Eulin Karlina

  969-976

  2023-05-06

  Statistics: 478

• THE EFFECT OF BRAND ENDORSEMENT, E-WOM AND TRUST ON PURCHASING DECISIONS IN E-COMMERCE IN INDONESIA

  Dede Suleman , Puji Yuniarti , Dede Mustomi , Roy Irawan , Joko Ariawan , Raden Ati Haryati , Roydawaty , Aprillia

  985-992

  2023-05-06

  Statistics: 421

• STRATEGIC COMMUNICATION FOR CULTURAL IMAGE BUILDING THROUGH INSTAGRAM: A CASE STUDY OF @SANGGAR_SENISETIYANEGARA AND THE CIREBON MASK DANCE

  Umi Umayah , Melani Rosmayanti Fazrin , Farida Nurfalah

  4287-4296

  2025-10-17

  Statistics: 82