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• THE INFLUENCE OF PRODUCTS AND PROMOTIONS ON PURCHASE DECISIONS STUDY CASE IN PT. XYZ

  Annisa Audina Purba , Rulianda Purnomo Wibowo , Yeni Absah

  957-962

  2025-05-20

  Statistics: 194

• THE INFLUENCE OF PRODUCT QUALITY AND PERCEIVED VALUE, MEDIATED BY BRAND TRUST ON CONVERTING MACHINE PURCHASE DECISIONS IN INDONESIA’S FLEXIBLE PACKAGING INDUSTRY

  Indra Mandala , Bernard Tirto Widjaja , Saparso

  193-203

  2024-03-11

  Statistics: 229

• THE INFLUENCE OF LIVE STREAMING, CASHBACK, AND FREE SHIPPING ON PURCHASING DECISIONS PURCHASE OF TIKTOK SHOP (A STUDY OF MANAGEMENT STUDENTS AT MALIKUSSALEH UNIVERSITY)

  Nidea Rinzeni , Adnan , Widyana Verawati Siregar , Rusydi Abubakar

  4045-4055

  2025-09-21

  Statistics: 234

• THE EFFECT OF BRANDING AND PACKAGING ON PURCHASE DECISIONS IN UMKM CAHAYA RASA, WRINGINSONGO VILLAGE, MALANG REGENCY

  Mahmudatul Himma , Fullchis Nurtjahjani , Diana Eka Poernamawati , Asminah Rachmi , Muhamad Muwidha , Ane Fany Novitasari

  3592-3599

  2025-07-29

  Statistics: 156

• THE EFFECT OF TRUST AND ELECTRONIC WORD OF MOUTH ON PRODUCT PURCHASING DECISIONS ONLINE

  Dede Suleman , Dedi Suharyadi , Rini Martiwi , Nyoman Suardhita , Enggar Widianingrum , Eulin Karlina

  969-976

  2023-05-06

  Statistics: 523

• Identifying Brand Influencer and FOMO Marketing: Strategies Through Smart Buying Decision to Counter Impulsive Buying of Skincare Products

  Mery Lani Purba , Elisabeth Tambunan , Marupa Siregar , Dian Angelia Pasaribu , Eben Ezer Sopater Saragih

  144-153

  2026-01-31

  Statistics: 228

• PROMOTION STRATEGY AND WORD OF MOUTH ON PURCHASE DECISIONS WITH BRAND AWARENESS AS A MODERATING VARIABLE ON BEZZIE MINI SOCCER

  Al Hilal Akbar Ferdynanda , Endang Sulistya Rini , Syahyunan

  386-396

  2026-01-18

  Statistics: 274

• ANALYSIS OF THE EFFECT OF SOCIAL MEDIA AND EXPERIENTIAL MARKETING ON CONSUMER PURCHASE DECISIONS OF RAINBOW RICE MEDAN

  Asri Sylvia Sari , Sugih Arto Pujangkoro , Beby Karina Fawzeea Sembiring

  233-238

  2022-03-30

  Statistics: 377

• THE EFFECT OF BRAND ENDORSEMENT, E-WOM AND TRUST ON PURCHASING DECISIONS IN E-COMMERCE IN INDONESIA

  Dede Suleman , Puji Yuniarti , Dede Mustomi , Roy Irawan , Joko Ariawan , Raden Ati Haryati , Roydawaty , Aprillia

  985-992

  2023-05-06

  Statistics: 502

• THE INFLUENCE OF PRODUCT QUALITY AND PROMOTION THROUGH FACEBOOK SOCIAL MEDIA ON PURCHASING DECISIONS AT DYAH FASHION HIJAB SHOP (Case Study on Residents of Kampung Merdeka Barat 2)

  Putri Suci Rahayu , Dewi Nurmasari Pane

  878-889

  2024-05-30

  Statistics: 112

• THE INFLUENCE OF FOOD QUALITY, PRICE FAIRNESS, PRODUCT VARIETY, SERVICESCAPE, STORE BRAND IMAGE ON REPURCHASE INTENTION THROUGH PURCHASE DECISION AND CUSTOMER SATISFACTION OF PIZZA HUT VISITORS IN SAMARINDA CITY

  Suramli , St Nurhasanah , Sarwo Eddy Wibowo , Usratul Maqfira

  276-283

  2025-12-24

  Statistics: 560

• HOW EASE OF PAYMENT AND DISCOUNT IN E-COMMERCE INFLUENCE ON CONSUMER PURCHASE DECISIONS

  Ety Nurhayaty , Dede Suleman , Mohamad Trio Febriyantoro , Ida Zuniarti , Sri Rusiyati , Sofyan Marwansyah , Aprilia Puspasari , Lukman Hakim

  964-968

  2023-05-06

  Statistics: 455

• THE INFLUENCE OF INSTAGRAM PROMOTION AND SERVICE QUALITY ON THE PURCHASE DECISION OF BANANA PASIR WAIS THROUGH ONLINE OJEK

  Dewi Andriany , Mutia Arda

  1257-1268

  2023-06-20

  Statistics: 424

• THE INFLUENCE OF SOCIAL MEDIA, BRANDING STRATEGY, AND E-SERVICE QUALITY MEDIA ON PURCHASE DECISIONS THROUGH DIGITAL LITERACY OF PANDESARI MSME PRODUCTS

  Yusuf Purwanto , Agung Winarno , Wening Patmi Rahayu

  1152-1161

  2024-07-30

  Statistics: 178

• THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON THE DECISION TO PURCHASE AN iPHONE (A STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, ISLAMIC UNIVERSITY OF SUMATERA) NORTH MANAGEMENT STUDY PROGRAM CLASS 2021)

  Nola Amelia , Nilawati Nasti , Julienda Br Harahap

  3565-3573

  2025-08-03

  Statistics: 349

• THE INFLUENCE OF PRODUCT QUALITY, PRICE AND ELECTRONIC WORD OF MOUTH ON THE PURCHASE DECISION OF MS GLOW SKINCARE

  Mutia Arda , Dewi Andriany

  12-46-1256

  2023-06-20

  Statistics: 1246

• THE INFLUENCE OF PRODUCT QUALITY AND BRAND IMAGE ON PURCHASING DECISIONS FOR LEMANK BATOK IN TEBING TINGGI CITY

  Rusmewahni

  521-532

  2022-07-31

  Statistics: 315

• THE INFLUENCE OF BRAND AND TRUST ON ONLINE CONSUMER BUYING INTEREST

  Dede Suleman , Yohanes Totok Suyoto , Wiwin Wianti , Etik Dwi Styaningrum , Supriatin , Rohani Lestari Napitupulu , Helmy Ivan Taruna

  977-984

  2023-05-08

  Statistics: 411