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• INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY REGARDING REPURCHASE DECISIONS WITH SHOPPING LIFESTYLE AS A VARIABLE MODERATION IN CONSUMERS OF HILON PRODUCTSIN MEDAN CITY

  Aprianta Raskami Sembiring , Paham Ginting , Endang Sulistya Rini

  1172-1174

  2024-07-30

  Statistics: 93

• THE INFLUENCE OF FOOD QUALITY, PRICE FAIRNESS, PRODUCT VARIETY, SERVICESCAPE, STORE BRAND IMAGE ON REPURCHASE INTENTION THROUGH PURCHASE DECISION AND CUSTOMER SATISFACTION OF PIZZA HUT VISITORS IN SAMARINDA CITY

  Suramli , St Nurhasanah , Sarwo Eddy Wibowo , Usratul Maqfira

  276-283

  2025-12-24

  Statistics: 136

• THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION STRATEGY IN THE FROZEN FOOD INDUSTRY IN SAMARINDA ANALYSIS OF REPURCHASE INTENTION, BRAND AWARENESS, CUSTOMER SATISFACTION AND CUSTOMER TRUST

  Prapdopo , Andi Nurhasanah , Johan Lucas Away , Rima Melati

  112-118

  2025-01-30

  Statistics: 66