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• THE INFLUENCE OF BRAND IMAGE AND PRODUCT QUALITY ON PURCHASING DECISIONS WITH CONSUMER TRUST AS AN INTERVENING VARIABLE ON XIAOMI SMARTPHONES (Case Study at Mi Shop Tebing Tinggi City)

  Benhart Nainggolan , Suwadi

  968-976

  2024-01-16

  Statistics: 420

• ARBITRATION AS AN ALTERNATIVE FOR RESOLUTION OF CONSUMER DISPUTES THROUGH AN ARBITRATION CLAUSE BASED ON RULING NUMBER: 148/Pts.ARB/BPSK-BB/XII/2017

  Abdul Rahman Maulana Siregar , Etty Uyun , Riza Firdaus , Zulfahmi Harahap

  874-882

  2023-12-28

  Statistics: 163

• THE EFFECT OF PRODUCT QUALITY, CUSTOMER TESTIMONIALS AND PRICE PERCEPTION ON THE PURCHASE INTENTION OF GENERATION Z CONSUMERS ON MS GLOW PRODUCTS IN LHOKSEUMAWE CITY

  Adnan , Suryani , Munandar , M.Subhan

  245-250

  2024-07-14

  Statistics: 287

• VISUAL QUALITY AND THUMBNAILS: HOW E-COMMERCE PLATFORMS SHAPE CONSUMER PURCHASE BEHAVIOR

  Jazzlynne Kenzie Santoso , Hajar , Whitney Laurens , Putri Cahyati , Nivi Fictorianus , Michael Ricky Sondak

  3686-3694

  2025-08-02

  Statistics: 82

• THE INFLUENCE OF BRAND IMAGE ON CONSUMER SATISFACTION WITH PURCHASING DECISIONS AS INTERVENING VARIABLES (Case Study on Students of STIE Bina Karya Kota Tebing Tinggi)

  Benhart Nainggolan

  827-841

  2023-01-30

  Statistics: 397

• THE ROLE OF OMNICHANNEL SERVICE ON LATENT CONSUMER BEHAVIOR WITH PERCEIVED VALUE AS AN INTERVENING VARIABLE AT CV EMPAT CAHAYA NOESANTARA

  Shinta Khusnatul Fadilah , Ignatia Martha Hendrati , Sugeng Purwanto

  893-902

  2025-12-23

  Statistics: 33

• THE EFFECT OF COUNTRY OF ORIGIN (COO) AND BRAND IMAGE ON CONSUMER SATISFACTION MEDIATED BY PURCHASE DECISION IN WULING CARS IN PALU CITY

  Riky Thias Pranolo Tobondo , Syamsul Bachri , Maskuri Sutomo , Mohammad Zeylo Auriza

  5914-5927

  2025-10-04

  Statistics: 71

• IMPACT OF E-COMMERCE, HEALTHCARE LOGISTICS, AND CONSUMER TRUST ON MEDICAL PRODUCT SALES

  Diana Pratiwi , Vip Paramarta , ⁠Farida Yuliaty , Alexandra DeSousa Guterres

  1687-1693

  2025-02-12

  Statistics: 263

• SYSTEMATIC REVIEW ON THE INFLUENCE OF FINANCIAL LITERACY, DIGITAL PAYMENT ADOPTION, AND PROMOTIONAL STRATEGIES ON CONSUMER SHOPPING BEHAVIOR THROUGH PURCHASE DECISIONS

  Early Harison Mahardhika , Budi Eko Soetjipto , Ludi Wisnu Wardhana

  2660-2674

  2025-07-28

  Statistics: 46

• PRODUCT QUALITY ON CONSUMER PURCHASE INTEREST WITH CUSTOMER SATISFACTION AS A VARIABLE INTERVENING IN BLACK ONLINE STORE HIGH CLICK MARKET Case Study on Customers of the Tebing Tinggi Black Market Online Store

  Mangasi Sinurat , Mohd. Heikal , Amsal Simanjuntak , Rumiris Siahaan , Rico Nur Ilham

  13-21

  2021-10-24

  Statistics: 9352

• THE LIABILITY OF FREIGHT FORWARDING SERVICE PROVIDERS AND CONSUMER PROTECTION CONCERNING THE LOSS OF GOODS IN SHIPMENT

  Balraj Kaur , Richard Chandra Adam

  1055-1065

  2025-01-02

  Statistics: 176

• ANALYSIS OF DIGITAL MARKETING COMMUNICATION MIX STRATEGIES FOR INDOMIE PRODUCTS: MULTICHANNEL INTEGRATION FOR OPTIMIZING BRAND ENGAGEMENT AND CONSUMER LOYALTY

  Romy Di Putra

  1749-1760

  2025-12-30

  Statistics: 95

• THE EFFECT OF LIVE STREAMING AND ONLINE CUSTOMER REVIEW ON THE PURCHASE DECISION OF HANA FASHION PRODUCTS IN TIKTOK SHOP WITH CONSUMER TRUST AS AN INTERVENING VARIABLE

  Merlinna , Lysa Tantria , Fitrianingsih , Imelda Mardayanti

  981-990

  2025-05-19

  Statistics: 186

• ANALYSIS OF DAMAGES IN UNLAWFUL ACTS LAWSUITS: STUDY OF DECISION NO. 23/Pdt.G. S/2022/PN Mnd

  Sri Stevani Arumi , Wardani Rizkianti

  2661-2670

  2025-06-21

  Statistics: 173

• LEGAL ASPECTS OF CONSUMER PROTECTION AGAINST PHISHING CRIMES IN DIGITAL BUSINESS

  Dahlan , Erniyanti , Henry Aspan , Etty Sri Wahyuni

  8809-8813

  2025-12-09

  Statistics: 26

• THE EFFECT OF CONTENT MARKETING AND SOCIAL MEDIA INTERACTION ON REPURCHASE INTENTION OF SEA MAKEUP PRODUCTS IN TIKTOK SHOP WITH CONSUMER TRUST AS A MEDIATION VARIABLE (A STUDY ON GENERATION Z IN PALU CITY)

  Yeyen Anggreni , Syamsul Bachri , Maskuri Sutomo , Farid

  8576-8589

  2025-12-13

  Statistics: 71

• THE IMPACT OF CAPITAL STRUCTURE ON FIRM VALUE WITH PROFITABILITY AS A MODERATING VARIABLE: EVIDENCE FROM CONSUMER GOODS COMPANIES LISTED ON INDONESIA STOCK EXCHANGE

  Benni Sumarman , Etty Sri Wahyuni

  3038-3045

  2026-02-05

  Statistics: 10

• THE INFLUENCE OF PROMOTIONS, CONSUMER TRUST, AND QUALITY OF SERVICE TOWARDS CUSTOMER LOYALTY INDONESIAN SHARIA BANK (CASE STUDY ON FACULTY OF ECONOMICS AND BUSINESS STUDENTS)

  Cut Ulandari , Rusydi Abubakar , Teuku Zulkarnaen , M. Subhan

  582-588

  2024-07-21

  Statistics: 147

• THE INFLUENCE OF PRODUCTS AND PRICES ON CONSUMER SATISFACTION OF HIJAB STALLS. ZEE50 IN PONTIANAK CITY

  Sukardi , Muhammad Deva Erlangga

  1843-1850

  2026-01-06

  Statistics: 35

• THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER LOYALTY IS MEDIATED BY SATISFACTION VARIABLES (STUDY OF CUSTOMER PERCEPTIONS ON BANK MANDIRI UNIT KUALA TANJUNG BRANCH BATUBARA DISTRICT, NORTH SUMATRA PROVINCE)

  Ade Carlo Tiganna Damanik , Nazaruddin , Yeni Absah

  694-703

  2023-10-30

  Statistics: 178

• THE EFFECT OF GREEN SUPPLY CHAIN MANAGEMENT PRACTICES ON CONSUMER WILLINGNESS TO PAY MORE: AN ANALYSIS OF THE ROLE OF MEDIATION AND MODERATION

  Hadist Fadhillah , Wahyuningsih Santosa , Dorina Widowati

  139-149

  2025-12-07

  Statistics: 104

• LEGAL REVIEW OF THE SALES OF NON-BPOM CERTIFIED COSMETICS IN E-COMMERCE REVIEWED FROM RI LAW NUMBER 8 OF 1999 CONCERNING CONSUMER PROTECTION AND BPOM REGULATIONS

  Irmanto Brampu , Henry Aspan , Dahlan

  200-204

  2024-04-30

  Statistics: 127

• THE INFLUENCE OF THE 4 FS (FAMILY, FRIENDS, FANS, AND FOLLOWERS) ON PURCHASING DECISIONS FOR WARDAH COSMETIC PRODUCTS (CASE STUDY: IN THE CITY OF BIREUEN)

  Adnan , Nadhila Isara , Naufal Bachri , Rahmaniar

  5233-5243

  2025-09-20

  Statistics: 97

• LEGAL ASPECTS OF CONSUMER PROTECTION IN PROTECTING THE MENTAL HEALTH OF ONLINE GAME PLAYERS

  Hansto Ruben Gusti Oscar

  1626-1636

  2025-03-25

  Statistics: 90

• THE EFFECT OF PROFITABILITY, LEVERAGE AND LIQUIDITY ON COMPANY VALUE WITH DIVIDEND POLICY AS AN INTERVENING VARIABLE (Empirical Study on Manufacturing Companies in the Consumer Goods Industry Sector Listed on the IDX in 2020-2022)

  Muhammad Raghib Ardianto , Wiwik Tiswiyanti , Ratih Kusumastuti

  3194-3106

  2025-07-04

  Statistics: 237