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• THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND DIGITAL MARKETING ON PURCHASE INTENTION ERIGO PRODUCTS TO USERS SHOPEE APPLICATION

  Sabrina Luvita , Teuku Zulkarnaen , Heriyana , Halida Bahri

  725-733

  2024-10-23

  Statistics: 440

• THE EFFECT OF REINVENTING POTENTIAL AND FINANCIAL INDEPENDENCE ON THE ENTREPRENEURS CHARACTER OF MILLENNIALS THROUGH SOCIAL MEDIA IN THE ERA MARKETING 4.0

  Adnan , Aiyub Yahya

  323-334

  2021-12-16

  Statistics: 676

• LEGAL ANALYSIS OF THE USE OF BUYBACK GUARANTEES TO SUPPORT DEVELOPER BUSINESS CAPITALIZATION AND MARKETING

  Juli Purwanti , Henry Aspan , Fitri Rafianti

  5272-5278

  2026-05-16

  Statistics: 2

• THE EFFECT OF CONTENT MARKETING AND SOCIAL MEDIA INTERACTION ON REPURCHASE INTENTION OF SEA MAKEUP PRODUCTS IN TIKTOK SHOP WITH CONSUMER TRUST AS A MEDIATION VARIABLE (A STUDY ON GENERATION Z IN PALU CITY)

  Yeyen Anggreni , Syamsul Bachri , Maskuri Sutomo , Farid

  8576-8589

  2025-12-13

  Statistics: 190

• BLOCKCHAIN AND MARKETING: TRANSPARENCY AND TRUST IN THE DIGITAL AGE

  Nenden Hendayani , Euis Eka Pramiarsih , Yusnaini

  1337-1341

  2025-05-19

  Statistics: 172

• EXPORT MARKETING STRATEGY FOR BALI’S SALAK GULA PASIR FRUIT IN AN EFFORT TO INCREASE SALES IN THE INTERNATIONAL MARKET

  Alfon Syaputra , Ni Putu Nina Eka Lestari

  7221-7231

  2025-11-19

  Statistics: 241

• SATISFACTION LEVEL OF PALM OIL FARMERS TOWARDS PALM OIL RAM SERVICES IN PERLABIAN VILLAGE, KAMPUNG RAKYAT DISTRICT, LABUHAN BATU SELATAN REGENCY

  Gustina Siregar , Muhammad Ikhsan

  2161-2168

  2024-12-30

  Statistics: 252

• MARKETING STRATEGY ANALYSIS IN INCREASING THE NUMBER OF CONSUMERS AND TURNOVER IN THE COFFEE SHOP BUSINESS IN MEDAN CITY

  Hafiz Ahmad , Zulkarnain Lubis , Yusniar Lubis

  93-104

  2025-02-23

  Statistics: 382

• THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION APPAREL PRODUCTS

  Adinda Surgana , Heriyana , Muchsin , Sapna Biby

  123-130

  2024-04-24

  Statistics: 456

• THE INFLUENCE OF ENTREPRENEURIAL MARKETING ON THE LOCAL CULINARY UMKM INDUSTRY IN MAKASSAR CITY

  Muh Syulhasbiullah , Michael Ricky Sondak

  4108-4117

  2025-08-17

  Statistics: 262

• THE ROLE OF MARKETING COMMUNICATION THROUGH SOCIAL MEDIA IN IMPROVING THE BRAND IMAGE OF THE ISLAMIC UNIVERSITY OF KALIMANTAN MUHAMMAD ARSYA AL BANJARI BANJARMASIN

  Mohammad Zainul , Ridha Septina Arini

  2521-2526

  2025-06-19

  Statistics: 216

• ANALYSIS OF PRICING STRATEGY IN INTERNATIONAL MARKETING

  Resti Hardini , Rahayu Lestari , Suadi Sapta Putra , Kumba Digdowiseiso , Azizul Yadi Yaakop

  13-18

  2024-03-03

  Statistics: 1230

• SYSTEMATIC REVIEW ON THE INFLUENCE OF FINANCIAL LITERACY, DIGITAL PAYMENT ADOPTION, AND PROMOTIONAL STRATEGIES ON CONSUMER SHOPPING BEHAVIOR THROUGH PURCHASE DECISIONS

  Early Harison Mahardhika , Budi Eko Soetjipto , Ludi Wisnu Wardhana

  2660-2674

  2025-07-28

  Statistics: 211

• THE DEVELOPMENT STRATEGY OF CULINARY TOURISM IN INDONESIA AS A POTENTIAL BUSINESS

  Rahayu Lestari , Elwisam , Kumba Digdowiseiso , Nguyen Duc Tri , Zaliha Zainuddin

  48-56

  2024-08-30

  Statistics: 166

• ANALYSIS OF COMMERCIAL ADVERTISING AND BRAND ENGAGEMENT ON PURCHASE DECISIONS WITH INFLUENCERS AS AN INTERVENING VARIABLE AT PT. NUTRIFOOD INDONESIA

  Munawar Rizal , Mesra B , Elfitra Desy Surya

  3456-3465

  2025-08-02

  Statistics: 250

• COMPARATIVE ANALYSIS OF DETERMINING PROFIT MARGINS FOR CANDLENUT PRODUCT SALES BETWEEN DOMESTIC AND EXPORT MARKETS FOR UMKM IN CENTRAL LOMBOK REGENCY

  Lalu Adiyatma Taopikul Hadi , Alfisahrin

  4017-4023

  2026-03-09

  Statistics: 91

• EMPOWERING WOMEN THROUGH THE CREATIVE WOMEN'S GROUP (KWK) PROGRAM IN UJONG TANOH DARAT VILLAGE

  Siti Aminah Rahman , Anggun Triana , Fitriani , Rifaldi , Asmarida , M.Raja Tuleut , Mutiara Hasnah , Nadya Eka Syahrani , Nurul Lisa , Putri Amanda , Primarini Anggra , Resa Nazwa , Sasrianda Waruwu , Virna Rahma Qeysha , Yuwen Serly

  876-882

  2024-10-30

  Statistics: 286

• BEHAVIOR ANALYSIS OF COCOA MARKET IN THE DISTRICT PIDIE JAYA

  Jafaruddin , Rosmaniar , Adhiana , Suryadi , Jamilah

  491-496

  2022-07-31

  Statistics: 225

• SYSTEMATIC REVIEW OF THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, PRICE, AND PROMOTION ON PURCHASE INTENTION THROUGH CUSTOMER SATISFACTION

  Vidya Damayanti , Budi Eko Soetjipto , Ludi Wisnu Wardhana

  2717-2731

  2025-07-28

  Statistics: 246

• TRUST AS A MODERATOR AND GREEN PERCEIVED VALUE AS A MEDIATOR IN THE RELATIONSHIP BETWEEN PRODUCT PERCEPTION AND GREEN PURCHASE INTENTION

  Viniyati Maftuchach , Nandan Limakrisna , Agus Setyo Pranowo

  3789-3801

  2025-08-03

  Statistics: 234

• THE INFLUENCE OF THE IMPLEMENTATION OF REGIONAL INNOVATION POLICY ON THE EMPOWERMENT OF THE CREATIVE ECONOMY IN THE TRADITIONAL MALAY FOOD CULINARY SECTOR IN PEKANBARU CITY

  Achmad Fauzi , Seno Andri , Muchid Albintani , Febri Yuliani

  2379-2389

  2025-06-19

  Statistics: 243

• ANALYSIS OF PRICE AND BRAND IMAGE ON PURCHASING DECISIONS WITH SERVICE AS AN INTERVENING VARIABLE (CASE STUDY OF DIGITAL ALLIANCE AT PT AGRES MEDAN TEKNOLOGI

  Dini Irhamna , Slamet Widodo , Husni Muharram Ritonga

  7982-7991

  2025-11-24

  Statistics: 162

• INCREASING CUSTOMER LOYALTY THROUGH PERCEIVED SERVICE QUALITY AND RELATIONSHIP MARKETING IN CLEANING SERVICE COMPANY

  Yohanes A. Panuntas , Ujang Sumarwan , Prita Prasetya

  8557-8566

  2025-11-30

  Statistics: 367

• ANALYSIS OF THE EFFECT OF MARKETING MIX ON CUSTOMER SATISFACTION AT JEUNIEB CITY COFFEE IN JEUNIEB SUB-DISTRICT, BIREUEN REGENCY

  T. Edyansyah , Rico Nur Ilham , Muhammad Roni

  2026-01-17

  Statistics: 210

• CONTENT AS A GROWTH ENGINE: MANAGING STRATEGY, PRODUCTION, AND DISTRIBUTION AT SCALE

  Erlina Desi Purwanti , Lukmanul Hakim , Dahrul Aman Harahap

  1290-1298

  2025-12-23

  Statistics: 82