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• PRODUCT INNOVATION STRATEGY AND MARKETING TRANSFORMATION IN IMPROVING THE COMPETITIVENESS OF MSMES: A CASE STUDY OF VSPORT SUKABUMI

  Denis Ramadia , Abu Bakar Ashidiqy , Bagja Rahma Putra

  2025-12-02

  Statistics: 213

• THE INFLUENCE OF SERVICE QUALITY AND DIGITAL MARKETING ON PURCHASE DECISION THROUGH BRAND AWARENESS AS AN INTERVENING VARIABLE AT SURYA MART UM SURABAYA

  Moh Romli , Wiwik Handayani , Sugeng Purwanto

  2671-2678

  2025-07-07

  Statistics: 290

• DEVELOPMENT OF TEACHING FACTORY IMPLEMENTATION MANAGEMENT MODEL TO INCREASE THE EFFECTIVENESS OF MARITIME-BASED BUSINESS MANAGEMENT

  Hamjah , Albert Efendi Pohan , Hermansah

  628-633

  2025-04-04

  Statistics: 209

• RADIOGRAPHIC IMAGE QUALITY ANALYSIS IN THORAX, ABDOMEN, AND BONE FRACTURE EXAMINATIONS WITH KV AND MAS PARAMETER VARIATIONS

  Zahra Putri Rahman , Rhamdani Syahputra , Nani Lasiyah

  1920-1924

  2025-06-12

  Statistics: 180

• DETERMINANTS OF REPURCHASE INTEREST MEDIATED WITH QRIS ON CULINARY IN PEMATANGSIANTAR CITY

  Fitria Halim , Nana Triapnita Nainggolan , Lora Ekana Nainggolan

  8590-8597

  2025-12-19

  Statistics: 106

• DEVELOPMENT OF PAI MATERIALS BASED ON QUIPER SCHOOL APPLICATION TO IMPROVE STUDENTS' LEARNING OUTCOMES MADRASAH ALIYAH YASPIB 1 BITUNG

  Nurhayati , Wadan Y. Anuli2 , Abrari Ilham

  1549-1554

  2025-01-26

  Statistics: 140

• REVISITING CUSTOMER LOYALTY IN THE CAFÉ INDUSTRY: THE ROLE OF PRICE AND LOCATION AT DOPAMINE CAFÉ J CITY MEDAN

  Elfredo Hutauruk , Henri Saragih , Elperida J. Sinurat

  5767-5779

  2025-09-30

  Statistics: 248

• COST INFORMATION AND ENERGY EFFICIENCY: EXPERIMENTAL STUDY ON IN THE DESIGN OF NEW SUSTAINABLE PRODUCTS

  Fadilla Damara Putri , Dyah Ekaari Sekar Jatiningsih

  149-156

  2025-02-28

  Statistics: 141

• DECISION SUPPORT SYSTEM USING WEIGHTED PRODUCT METHOD IN CHIPS MATERIAL SELECTION (CASE STUDY: HASTI FAMILY CHIPS BUSINESS)

  Luqman Nul Hakim , Safwandi , Risawandi

  1482-1494

  2025-01-24

  Statistics: 183

• ANALYSIS OF PRICE AND BRAND IMAGE ON PURCHASING DECISIONS WITH SERVICE AS AN INTERVENING VARIABLE (CASE STUDY OF DIGITAL ALLIANCE AT PT AGRES MEDAN TEKNOLOGI

  Dini Irhamna , Slamet Widodo , Husni Muharram Ritonga

  7982-7991

  2025-11-24

  Statistics: 122

• THE INFLUENCE OF PRODUCTS AND PRICES ON CONSUMER SATISFACTION OF HIJAB STALLS. ZEE50 IN PONTIANAK CITY

  Sukardi , Muhammad Deva Erlangga

  1843-1850

  2026-01-06

  Statistics: 48

• THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND PROMOTION ON CONSUMER SATISFACTION WITH SMARTPHONES

  Dewi Andriany , Mutia Arda

  2700-2706

  2024-12-30

  Statistics: 108

• THE INFLUENCE OF PRICE, PROMOTION, AND PRODUCT QUALITY ON CONSUMER SATISFACTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE

  Mutia Arda , Dewi Andriany

  2708-2717

  2024-12-30

  Statistics: 64

• THE INFLUENCE OF PRICES AND PRODUCTS ON PURCHASE DECISIONS AT PAKDE SURIPAN MEATBALL STALLS

  Muhammad Bayu , Sukardi

  8752-8761

  2025-12-10

  Statistics: 104

• INTERNET OF THINGS (IOT) BASED SMART CHOPPER SYSTEM WITH WEIGHT MONITORING TO IMPROVE PRODUCTIVITY

  Rudy Mustaqim , Irma Salamah , Ahmad Taqwa

  2343-2352

  2025-06-14

  Statistics: 94

• STRATEGIC DIVERSIFICATION ANALYSIS: BUSINESS STRATEGY DEVELOPMENT FOR MBG PROGRAM KITCHEN MANUFACTURING

  Krisan Ayu , Harimukti Wandebori

  849-855

  2025-12-19

  Statistics: 36

• THE EFFECT OF TEMPE FLOUR SUBSTITUTION AND THE ADDITION OF COFFEE GROUNDS ON PROTEIN, FIBER, CARBOHYDRATE CONTENT, AND ORGANOLEPTIC QUALITY OF DAHLIA COOKIES

  Elizabeth Angela Sitijo , Bambang Sigit Sucahyo , Yuyun Yuniati , Rachma Nur Devianti

  3089-3096

  2026-03-01

  Statistics: 0

• THE ROLE OF LABOR IN MEDIATING THE EFFECT OF WAGES, INVESTMENT, EDUCATION AND HEALTH ON GROSS REGIONAL DOMESTIC PRODUCT IN INDONESIA

  Aini Rahma , Sirojuzilam , M. Syafii

  670-680

  2025-12-23

  Statistics: 83

• AUGMENTED REALITY LABELS FOR TEACHING FACTORY PRODUCT PRESENTATION IN A VOCATIONAL HIGH SCHOOL (MULTIMEDIA PROGRAM)

  Herman Thuan To Saurik , Kelvin , Sigit Firdaus Prayogi , Taufikur Rahman

  234-244

  2025-12-23

  Statistics: 116

• BUSINESS MODEL FOR SPECIAL TRADITIONAL DRINKS OF GRESIK’S IN CURCUMA AND GINGER POTION “ESON”

  Vembri Aulia Rahmi , Hadi Ismanto , Suaibatul Aslamiyah , Muhammad Rosyihuddin

  1930-1936

  2026-01-04

  Statistics: 80

• THE EFFECT OF THE PROPORTION OF SORGUM FLOUR (Sorghum bicolor) AND JACKFRUIT SEED FLOUR (Artocarpus heterophyllus) ON THE PHYSICOCHEMICAL AND ORGANOLEPTIC PROPERTIES OF CRISPY GLUTEN FREE BROWNIES

  Angelie Lavionda , Bambang Sigit Sucahyo , Retnani Rahmiati , Yuda Agustian

  3348-3355

  2026-02-28

  Statistics: 0

• INVESTIGATION OF EWOM ON GREEN PRODUCT PURCHASE INTENTION AMONG GEN Z : INTEGRATING OF EWOM ADOPTION

  Toni Ahmad Subekti , Fitra Mulya , Junifar Akmal

  7403-7411

  2025-10-30

  Statistics: 141

• FEASIBILITY STUDY OF MARKETING BERKATUL BLISS AS A LOW-GLYCEMIC FOOD FOR PEOPLE WITH DIABETES

  Chintya Paramita Puspita , Soenar Soekopitojo , Ababil Karhoma Wijaya

  5380-5387

  2025-09-24

  Statistics: 255

• THE EFFECT OF CASHEW NUT PUREE ON THE PHYSICOCHEMICAL AND ORGANOLEPTIC CHARACTERISTICS OF SOY MILK ICE CREAM FOR LACTOSE INTOLERANCE SUFFERERS

  Audry Azzahra Ikhsan , Kejora Handarini , Retnani Rahmiati , Dewi Mariyanah

  3146-3153

  2026-02-28

  Statistics: 0

• E-COMMERCE AND CHANGES IN CONSUMER BEHAVIOUR IN THE ECONOMY 5.0 ERA

  Sigit Sugiardi , Apriyanto , Kevin Hermanto Tupamahu

  587-591

  2025-03-30

  Statistics: 244