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• THE EFFECT OF DIGITAL TRAINING AND DEVELOPMENT ON MSME PERFORMANCE, COMPETITIVENESS, AND PRODUCTIVITY WITH COMPETENCE AS AN INTERVENING VARIABLE (A CASE STUDY OF MSMEs IN MOJOKERTO)

  Early Harison Mahardhika , Arief Noviarakhman Zagladi

  344-353

  2026-04-28

  Statistics: 9

• ANTECEDENTS OF WOMEN'S INNOVATION CAPABILITY IN MEDAN: THE MEDIATION ROLE OF KNOWLEDGE MANAGEMENT CAPABILITY

  Anggia Sari Lubis , Debbi Chyntia Ovami , Arif Qaedi Hutagalung , Fairuz Shofie Nasution , Azzahra Adelia

  1763-1769

  2024-10-30

  Statistics: 53

• THE IMPACT OF DIGITAL FINACIAL INCLUTION ON THE SUSTAINABLE FINANCE OF THE MSME SECTOR IN THE LHOKSEUMAWE CITY REGION WITH MODERATION OF THE BANKING SERVICE MODEL

  Muhammad Multazam , Rico Nur Ilham , Muttaqien , Ayu Anora , Teuku Muhammad Iqbal

  1231-1242

  2024-08-15

  Statistics: 131

• STRENGTHENING INTEGRATED ENVIRONMENTAL POLICIES THROUGH A GREEN AND CIRCULAR ECONOMY APPROACH TO ENCOURAGE MSME EMPOWERMENT AND POVERTY ALLEVIATION

  Hastuti Handayani Harahap , Frederick Rudy Sentosa Rajagukguk , Indra Welly Arifin

  1155-1171

  2026-05-24

  Statistics: 7

• ENHANCING MANAGERIAL CONTROL AND DECISION-MAKING IN MSMES THROUGH DIGITAL MONITORING SYSTEMS

  Fullchis Nurtjahjani , Ade Ismail , Galih Putra Riatma , Asminah Rachmi

  1660-1665

  2025-08-25

  Statistics: 48

• THE INFLUENCE OF HUMAN RESOURCE PRACTICE AND CREATIVITY ON SMALL BUSINESS PERFORMANCE IN MEDAN JOHOR DISTRICT

  Angga Ardi Prasetya Siregar , Rindang Ni Bulan , Winda Ardiani

  788-797

  2026-05-17

  Statistics: 12

• COLLABORATION MANAGEMENT STRATEGIES IN IMPROVING THE PERFORMANCE OF MSMEs AT MAWARIDUSSALAM MICRO WAQF BANK

  Toni Hidayat , Ratna Sari Dewi , Yayuk Yuliana , Indra Fauzi , Muhammad Radiansyah

  1542-1552

  2026-06-18

  Statistics: 3

• STRATEGY OF IMPLEMENTING ZERO WASTE BUSINESS MODEL IN COFFEE UMKM IN CENTRAL ACEH DISTRICT TOWARDS A SUSTAINABLE CIRCULAR ECONOMY

  Dedy Darmansyah , Hartini , Riki Yulianda , Ina Yuyun

  2089-2095

  2024-12-31

  Statistics: 106

• FINANCIAL POLICY STRATEGY IN INCREASING ECONOMIC VALUE ADDED ON MSMES IN MEDAN CITY

  Sugiharto , Linda Tripure Maas , Isfenti Sadalia* , Irada Sinta

  399-416

  2021-12-24

  Statistics: 374

• THE INFLUENCE OF ORGANIZATIONAL COMMUNICATION AND COMPENSATION AND BENEFITS ON JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT THROUGH WORK STRESS AS A MODERATING VARIABLE (A CASE STUDY OF MADURESE GROCERY STORES IN MALANG)

  Muhammad Maulana Ibrahim , Arief Noviarakhman Zagladi

  363-376

  2026-04-28

  Statistics: 8

• THE EFFECT OF MARKET ORIENTATION, PRODUCT INNOVATION AND CREATIVITY OF BUSINESS ACTOR ON MARKETING PERFORMANCE IN MSMES (STUDY ON COFFEE MSMES IN NORTH ACEH REGENCY)

  Muchsin , Rahmaniar , M. Subhan

  669-676

  2022-10-12

  Statistics: 267

• MARKETING STRATEGY OF SMALL AND MEDIUM ENTERPRISES (MSMES) IN INCREASING SALES OF BROWN SUGAR IN SEI SILAU, ASAHAN REGENCY

  Safrida

  654-668

  2023-05-07

  Statistics: 157

• DIGITAL VISUAL MERCHANDISING STRATEGIES AND SMART MARKET PLATFORM ADOPTION AMONG TRADITIONAL MARKET MSMES IN PADANG

  Liza Yuliana , Liesma Maywarni Siregar

  1719-1727

  2026-06-29

  Statistics: 12

• MARKETING STRATEGIES FOR SMALL RETAIL BUSINESSES IN THE MIDST OF MARKETPLACE COMPETITION

  Nuzuliati , Yanti Musyawarah

  1666-1673

  2025-08-02

  Statistics: 97

• THE INFLUENCE OF PERFORMANCE EXPECTANCY AND EFFORT EXPECTANCY ON QRIS BEHAVIORAL INTENTION IN COFFEE SHOPS IN MEDAN CITY

  Assyifa Yasmien , Ade Indah Sari , Alvin Fahlevi

  1628-1639

  2026-07-13

  Statistics: 3

• FREE NUTRITIOUS MEALS AS A STRATEGY FOR INCLUSIVE GREEN DEVELOPMENT: SYNERGY OF NUTRITION POLICY, HUMAN RESOURCE DEVELOPMENT, AND POVERTY ALLEVIATION IN INDONESIA

  Hastuti Handayani Harahap , Frederick Rudy Sentosa Rajagukguk , Indra Welly Arifin

  3108-3119

  2026-01-17

  Statistics: 50

• THE EFFECT OF PERCEPTION, HUMAN RESOURCES, IMPLEMENTATION OF FINANCIAL REPORT STANDARDS ON FINANCIAL MANAGEMENT IN SMALL MEDIUM MICRO ENTERPRISES

  Hendra Raza

  521-538

  2022-08-31

  Statistics: 317

• HOLISTIC EFFECT OF UNDERSTANDING OF MUDHARABAH FINANCING ACAD AND FINANCIAL REPORTING ASPECT ON INTEREST IN ENTREPRENEURSHIP IN THE SHARIA ECONOMIC CONTEXT

  Khairil Fata , Nursyidah

  1375-1385

  2022-12-31

  Statistics: 142

• ECONOMIC RECOVERY STRATEGY FOR THE COMMUNITY AND MSME PERFORMERS IN MEDAN CITY IN THE ADAPTATION ERA OF NEW HABITS

  Yusrita

  279-284

  2022-04-30

  Statistics: 300

• THE INFLUENCE OF COMPETENCE, WORK MOTIVATION, AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE IN CULINARY MSMES IN BANDUNG CITY

  Yani Restiani Widjaja

  1329-1335

  2023-10-30

  Statistics: 5

• IMPLEMENTATION OF COMMUNITY BASED TOURISM IN MANAGING COMPETITIVE TOURIST VILLAGES: A QUALITATIVE STUDY OF KUTUH TOURIST VILLAGE

  I Wayan Chandra Adyatma , I Made Dwi Sumba Wirawan , I Made Dwi Harmana

  3075-3080

  2026-01-17

  Statistics: 35

• VALUE CHAIN OF SWEET POTATOES IN AGLOEMERATION AREAS MEDAN AND DELI SERDANG

  Akbar Habib , Jabal Tarik Ibrahim , Aris Winaya , Sabrina

  1127-1133

  2024-08-27

  Statistics: 105

• LEVERAGING DIGITAL OPPORTUNITY IN THE CULINARY SECTOR: A CASE STUDY OF SEBLAK PRASMANAN'S COMPETITIVE STRATEGY THROUGH SWOT-TOWS ANALYSIS IN LHOKSEUMAWE, ACEH.

  Miftahul Jannah , Nur Afni , Rauzi Ramazalena , Nova Rianti S

  720-727

  2026-04-30

  Statistics: 5

• THE EFFECT OF SOCIAL MEDIA MARKETING ON CONSUMER PURCHASE INTENTION IN MSMEs IN TANJUNG SARI SUBDISTRICT

  Kristine , Mila Yulia Herosian , Velix Sun , Dwita Sakuntala

  1031-1037

  2026-05-26

  Statistics: 21

• FINANCIAL FEASIBILITY ANALYSIS OF SMALL AND MEDIUM ENTERPRISES: A CASE STUDY OF UD. MANGGENG FOOD IN MANGGENG DISTRICT, SOUTHWEST ACEH REGENCY

  Bagio , Cut Nidawati , Akhmad Baihaqi , Sri Handayani , Qhisthina Atikah , Safrika , Liston Siringo Ringo , Nana Ariska , Alfis Yuhendra

  3068-3074

  2026-01-17

  Statistics: 51