BUSINESS PLAN FOR ESTABLISHMENT OF "ROYAL GLOBAL PRODUCTION" IOT-BASED EVENT ORGANIZER

Abstract

This research presents a business plan for the establishment of "Royal Global Production", an event organizer (EO) company based on Internet of Things (IoT) technology. The proposal aims to integrate IoT to improve operational efficiency and user experience in events. The study begins by describing the company profile and conducting an in-depth analysis of the EO market and the challenges faced in adopting IoT technology. The business plan includes comprehensive strategies for team management, operational management, and risk mitigation required to ensure successful implementation. The results show that IoT implementation can automate EO's operational processes, increase event interactivity, and generate higher satisfaction for users. Using SWOT analysis and Blue Ocean Strategy methods, this study identifies that "Royal Global Production" has the potential to become a market leader by effectively utilizing this advanced technology. In the context of the competitive EO market, the study also revealed a high demand for services that incorporate IoT, particularly for large and diverse events in Indonesia. As such, this business plan not only provides guidance for the company's development, but also confirms that the implementation of IoT is a strategic investment for long-term growth in this dynamic industry.