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• INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY REGARDING REPURCHASE DECISIONS WITH SHOPPING LIFESTYLE AS A VARIABLE MODERATION IN CONSUMERS OF HILON PRODUCTSIN MEDAN CITY

  Aprianta Raskami Sembiring , Paham Ginting , Endang Sulistya Rini

  1172-1174

  2024-07-30

  Statistics: 255

• LEGAL ANALYSIS OF LEGAL PROTECTION FOR CONSUMERS IN FINANCING AGREEMENTS WITH FIDUCIARY GUARANTEES IN THE DIGITAL AGE (RESEARCH STUDY IN THE CITY OF BATAM)

  Aris Munandar , Soerya Respationo , Erniyanti

  4056-4063

  2025-09-19

  Statistics: 414

• CONSUMER PROTECTION AGAINST DIFFERENT PRICE TAGS AT THE INDOMARET MATANG GLUMPANGDUA CASHIER IN THE REVIEW OF LAW NUMBER 8 OF 1999 CONCERNING CONSUMER PROTECTION

  Ade Soraya , Dian Eriani , Riska Maulizar

  406-419

  2023-03-06

  Statistics: 603

• THE INFLUENCE OF PRODUCT QUALITY, PRICE AND ELECTRONIC WORD OF MOUTH ON THE PURCHASE DECISION OF MS GLOW SKINCARE

  Mutia Arda , Dewi Andriany

  12-46-1256

  2023-06-20

  Statistics: 1473

• Consumer Protection in Cash-Based Motor Vehicle Transactions: An Empirical Socio-Legal Study in Lhokseumawe, Indonesia

  Zulkifli , Arief Rahman

  214-221

  2026-03-31

  Statistics: 735

• Identifying Brand Influencer and FOMO Marketing: Strategies Through Smart Buying Decision to Counter Impulsive Buying of Skincare Products

  Mery Lani Purba , Elisabeth Tambunan , Marupa Siregar , Dian Angelia Pasaribu , Eben Ezer Sopater Saragih

  144-153

  2026-01-31

  Statistics: 595

• LEGAL PROTECTION FOR DRIVER AGAINST CANCELLATION OF FOOD AND BEVERAGE ORDERING AGREEMENT THROUGH ONLINE APPLICATION ACCORDING TO LAW NO. 8 YEAR 1999

  Hasdiana Juwita Bintang

  1094-1099

  2023-05-23

  Statistics: 545

• THE EFFECT OF BRANDING AND PACKAGING ON PURCHASE DECISIONS IN UMKM CAHAYA RASA, WRINGINSONGO VILLAGE, MALANG REGENCY

  Mahmudatul Himma , Fullchis Nurtjahjani , Diana Eka Poernamawati , Asminah Rachmi , Muhamad Muwidha , Ane Fany Novitasari

  3592-3599

  2025-07-29

  Statistics: 324

• IDENTIFICATION OF BUSINESS CONSTRAINTS AND MARKETING OF POTATOES IN ACEH'S GAYO HIGHLANDS

  Nurmala , Hafni Zahara , Sullaida , Jamilah*

  239-244

  2021-11-22

  Statistics: 333

• THE IMPACT OF BRAND TRUST AND PERCEIVED QUALITY ON BRAND LOYALTY IN MEDIATION CUSTOMER SATISFACTION: A CASE STUDY OF KOPI KENANGAN CONSUMERS IN MEDAN CITY

  Friti Sinta , Prihatin Lumbanraja , Beby Karina F. Sembiring

  1555-1571

  2023-07-13

  Statistics: 1916

• THE EFFECT OF FACILITIES AND RELIABILITY ON LOYALTY WITH PUBLIC TRUST AS PARTNERS BREEDING PT. CIOMAS ADISATWA SIANTAR AS AN INTERVENING VARIABLE

  Dian Purnama Sari , Gangsar Mayang Sari , Musparina , Rumiris Siahaan , Cia Cai Cen

  1984-1995

  2024-11-30

  Statistics: 278

• ELEGANT EXTORTION "The Ambiguity of Restaurant Service Charges Through the Perspective of Consumer Protection Law"

  Dimas Aryo Yuwono , Karya Bima Satria Y

  4200-4207

  2025-10-05

  Statistics: 1053

• THE INFLUENCE OF PRODUCT DIVERSITY AND CUSTOMER RELATIONSHIP MANAGEMENT ON LOYALTY CUSTOMERS THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE ( Case Study of Bo Cafe & Resto Tebing Tinggi )

  Wahyu Ginanjar , Rotua Sri Linda Sitompul , Dara Mustika , Mangasi Sinurat , Rapat Piter Sony

  1971-1983

  2024-11-30

  Statistics: 277

• LOCAL VS GLOBAL WOMEN’S REPRESENTATION IN NEWSPAPER ADVERTISING: A HISTORICAL STUDY OF LOCAL DAILY NEWSPAPERS (WASPADA, SINAR INDONESIA BARU AND ANALISA) IN MEDAN IN THE 1970s)

  Lila Pelita Hati , Lestari Dara Cinta Utami Ginting

  927-950

  2022-11-30

  Statistics: 285

• THE INFLUENCE OF PRODUCT QUALITY AND BRAND IMAGE ON PURCHASING DECISIONS FOR LEMANK BATOK IN TEBING TINGGI CITY

  Rusmewahni

  521-532

  2022-07-31

  Statistics: 513

• CHARACTERISTICS OF ONLINE FOOD DELIVERY SERVICES BASED ON AL-‘UQŪD AL-MURAKKABAH

  Suparman Suparman , Dyah Ochtorina Susanti , Moh. Ali , Ahmad Tholabi

  4121-4131

  2025-09-20

  Statistics: 601

• THE INFLUENCE OF BRAND AND TRUST ON ONLINE CONSUMER BUYING INTEREST

  Dede Suleman , Yohanes Totok Suyoto , Wiwin Wianti , Etik Dwi Styaningrum , Supriatin , Rohani Lestari Napitupulu , Helmy Ivan Taruna

  977-984

  2023-05-08

  Statistics: 706

• THE INFLUENCE OF PRODUCT QUALITY ON PURCHASE DECISION THROUGH BRAND IMAGE AND WORD OF MOUTH AS MEDIATING VARIABLES ON OPPO SMARTPHONE CONSUMERS IN MALANG CITY

  Havisfal Alviansyah , Sudarmiatin , Wening Patmi Rahayu

  1129-1138

  2024-07-30

  Statistics: 270

• ANALYSIS OF THE EFFECT OF SHOPAHOLIC BEHAVIOR AND PROMOTION ON IMPULSE BUYING THROUGH E-COMMERCE ON STUDENTS IN MEDAN

  Raihanah Daulay

  239-244

  2022-03-30

  Statistics: 1460

• THE EFFECT OF TRUST AND ELECTRONIC WORD OF MOUTH ON PRODUCT PURCHASING DECISIONS ONLINE

  Dede Suleman , Dedi Suharyadi , Rini Martiwi , Nyoman Suardhita , Enggar Widianingrum , Eulin Karlina

  969-976

  2023-05-06

  Statistics: 705

• THE INFLUENCE OF ONLINE CUSTOMER REVIEWS AND PRICE ON INTEREST BUYING CONSUMERS ON THE SHOPEE MARKETPLACE (Case Study on Customers Gen Z Scarlett Whitening Official Store Medan City)

  Nur Athifah , Dewi Nurmasari Pane , Annisa Sanny

  890-900

  2024-05-30

  Statistics: 275

• ANALYSIS OF THE EFFECT OF SOCIAL MEDIA AND EXPERIENTIAL MARKETING ON CONSUMER PURCHASE DECISIONS OF RAINBOW RICE MEDAN

  Asri Sylvia Sari , Sugih Arto Pujangkoro , Beby Karina Fawzeea Sembiring

  233-238

  2022-03-30

  Statistics: 669

• Role Regulation In Guard Stability Financial System In Indonesia: A Study Of The Authorities Service Finance (Ojk) And Challenge Digital Financial Sector

  Rico Nur Ilham , Irada Sinta , Frengki Putra Ramansyah , Mita Darmayanti , Nurul Hidayati

  886-889

  2025-05-30

  Statistics: 398

• THE EFFECT OF BRAND ENDORSEMENT, E-WOM AND TRUST ON PURCHASING DECISIONS IN E-COMMERCE IN INDONESIA

  Dede Suleman , Puji Yuniarti , Dede Mustomi , Roy Irawan , Joko Ariawan , Raden Ati Haryati , Roydawaty , Aprillia

  985-992

  2023-05-06

  Statistics: 622

• RESOLUTION OF CONSUMER DISPUTES THROUGH ARBITRATION BASED ON RULING NUMBER 038/ARBITRASE/2022/BPSK.MDN

  Abdul Rahman Maulana Siregar , Rico Nur Ilham , Sardi , Sri Devi Zebua

  24-31

  2023-12-28

  Statistics: 253