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• INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY REGARDING REPURCHASE DECISIONS WITH SHOPPING LIFESTYLE AS A VARIABLE MODERATION IN CONSUMERS OF HILON PRODUCTSIN MEDAN CITY

  Aprianta Raskami Sembiring , Paham Ginting , Endang Sulistya Rini

  1172-1174

  2024-07-30

  Statistics: 93

• LEGAL ANALYSIS OF LEGAL PROTECTION FOR CONSUMERS IN FINANCING AGREEMENTS WITH FIDUCIARY GUARANTEES IN THE DIGITAL AGE (RESEARCH STUDY IN THE CITY OF BATAM)

  Aris Munandar , Soerya Respationo , Erniyanti

  4056-4063

  2025-09-19

  Statistics: 73

• CONSUMER PROTECTION AGAINST DIFFERENT PRICE TAGS AT THE INDOMARET MATANG GLUMPANGDUA CASHIER IN THE REVIEW OF LAW NUMBER 8 OF 1999 CONCERNING CONSUMER PROTECTION

  Ade Soraya , Dian Eriani , Riska Maulizar

  406-419

  2023-03-06

  Statistics: 247

• THE INFLUENCE OF PRODUCT QUALITY, PRICE AND ELECTRONIC WORD OF MOUTH ON THE PURCHASE DECISION OF MS GLOW SKINCARE

  Mutia Arda , Dewi Andriany

  12-46-1256

  2023-06-20

  Statistics: 1148

• LEGAL PROTECTION FOR DRIVER AGAINST CANCELLATION OF FOOD AND BEVERAGE ORDERING AGREEMENT THROUGH ONLINE APPLICATION ACCORDING TO LAW NO. 8 YEAR 1999

  Hasdiana Juwita Bintang

  1094-1099

  2023-05-23

  Statistics: 230

• THE EFFECT OF BRANDING AND PACKAGING ON PURCHASE DECISIONS IN UMKM CAHAYA RASA, WRINGINSONGO VILLAGE, MALANG REGENCY

  Mahmudatul Himma , Fullchis Nurtjahjani , Diana Eka Poernamawati , Asminah Rachmi , Muhamad Muwidha , Ane Fany Novitasari

  3592-3599

  2025-07-29

  Statistics: 104

• IDENTIFICATION OF BUSINESS CONSTRAINTS AND MARKETING OF POTATOES IN ACEH'S GAYO HIGHLANDS

  Nurmala , Hafni Zahara , Sullaida , Jamilah*

  239-244

  2021-11-22

  Statistics: 259

• THE IMPACT OF BRAND TRUST AND PERCEIVED QUALITY ON BRAND LOYALTY IN MEDIATION CUSTOMER SATISFACTION: A CASE STUDY OF KOPI KENANGAN CONSUMERS IN MEDAN CITY

  Friti Sinta , Prihatin Lumbanraja , Beby Karina F. Sembiring

  1555-1571

  2023-07-13

  Statistics: 1488

• THE EFFECT OF FACILITIES AND RELIABILITY ON LOYALTY WITH PUBLIC TRUST AS PARTNERS BREEDING PT. CIOMAS ADISATWA SIANTAR AS AN INTERVENING VARIABLE

  Dian Purnama Sari , Gangsar Mayang Sari , Musparina , Rumiris Siahaan , Cia Cai Cen

  1984-1995

  2024-11-30

  Statistics: 106

• THE INFLUENCE OF FOOD QUALITY, PRICE FAIRNESS, PRODUCT VARIETY, SERVICESCAPE, STORE BRAND IMAGE ON REPURCHASE INTENTION THROUGH PURCHASE DECISION AND CUSTOMER SATISFACTION OF PIZZA HUT VISITORS IN SAMARINDA CITY

  Suramli , St Nurhasanah , Sarwo Eddy Wibowo , Usratul Maqfira

  276-283

  2025-12-24

  Statistics: 131

• THE INFLUENCE OF PRODUCT DIVERSITY AND CUSTOMER RELATIONSHIP MANAGEMENT ON LOYALTY CUSTOMERS THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE ( Case Study of Bo Cafe & Resto Tebing Tinggi )

  Wahyu Ginanjar , Rotua Sri Linda Sitompul , Dara Mustika , Mangasi Sinurat , Rapat Piter Sony

  1971-1983

  2024-11-30

  Statistics: 116

• LOCAL VS GLOBAL WOMEN’S REPRESENTATION IN NEWSPAPER ADVERTISING: A HISTORICAL STUDY OF LOCAL DAILY NEWSPAPERS (WASPADA, SINAR INDONESIA BARU AND ANALISA) IN MEDAN IN THE 1970s)

  Lila Pelita Hati , Lestari Dara Cinta Utami Ginting

  927-950

  2022-11-30

  Statistics: 158

• ELEGANT EXTORTION "The Ambiguity of Restaurant Service Charges Through the Perspective of Consumer Protection Law"

  Dimas Aryo Yuwono , Karya Bima Satria Y

  4200-4207

  2025-10-05

  Statistics: 213

• THE INFLUENCE OF PRODUCT QUALITY AND BRAND IMAGE ON PURCHASING DECISIONS FOR LEMANK BATOK IN TEBING TINGGI CITY

  Rusmewahni

  521-532

  2022-07-31

  Statistics: 278

• THE INFLUENCE OF BRAND AND TRUST ON ONLINE CONSUMER BUYING INTEREST

  Dede Suleman , Yohanes Totok Suyoto , Wiwin Wianti , Etik Dwi Styaningrum , Supriatin , Rohani Lestari Napitupulu , Helmy Ivan Taruna

  977-984

  2023-05-08

  Statistics: 378

• THE INFLUENCE OF PRODUCT QUALITY ON PURCHASE DECISION THROUGH BRAND IMAGE AND WORD OF MOUTH AS MEDIATING VARIABLES ON OPPO SMARTPHONE CONSUMERS IN MALANG CITY

  Havisfal Alviansyah , Sudarmiatin , Wening Patmi Rahayu

  1129-1138

  2024-07-30

  Statistics: 101

• ANALYSIS OF THE EFFECT OF SHOPAHOLIC BEHAVIOR AND PROMOTION ON IMPULSE BUYING THROUGH E-COMMERCE ON STUDENTS IN MEDAN

  Raihanah Daulay

  239-244

  2022-03-30

  Statistics: 1321

• CHARACTERISTICS OF ONLINE FOOD DELIVERY SERVICES BASED ON AL-‘UQŪD AL-MURAKKABAH

  Suparman Suparman , Dyah Ochtorina Susanti , Moh. Ali , Ahmad Tholabi

  4121-4131

  2025-09-20

  Statistics: 111

• THE EFFECT OF TRUST AND ELECTRONIC WORD OF MOUTH ON PRODUCT PURCHASING DECISIONS ONLINE

  Dede Suleman , Dedi Suharyadi , Rini Martiwi , Nyoman Suardhita , Enggar Widianingrum , Eulin Karlina

  969-976

  2023-05-06

  Statistics: 494

• THE INFLUENCE OF ONLINE CUSTOMER REVIEWS AND PRICE ON INTEREST BUYING CONSUMERS ON THE SHOPEE MARKETPLACE (Case Study on Customers Gen Z Scarlett Whitening Official Store Medan City)

  Nur Athifah , Dewi Nurmasari Pane , Annisa Sanny

  890-900

  2024-05-30

  Statistics: 143

• ANALYSIS OF THE EFFECT OF SOCIAL MEDIA AND EXPERIENTIAL MARKETING ON CONSUMER PURCHASE DECISIONS OF RAINBOW RICE MEDAN

  Asri Sylvia Sari , Sugih Arto Pujangkoro , Beby Karina Fawzeea Sembiring

  233-238

  2022-03-30

  Statistics: 324

• THE EFFECT OF BRAND ENDORSEMENT, E-WOM AND TRUST ON PURCHASING DECISIONS IN E-COMMERCE IN INDONESIA

  Dede Suleman , Puji Yuniarti , Dede Mustomi , Roy Irawan , Joko Ariawan , Raden Ati Haryati , Roydawaty , Aprillia

  985-992

  2023-05-06

  Statistics: 454

• RESOLUTION OF CONSUMER DISPUTES THROUGH ARBITRATION BASED ON RULING NUMBER 038/ARBITRASE/2022/BPSK.MDN

  Abdul Rahman Maulana Siregar , Rico Nur Ilham , Sardi , Sri Devi Zebua

  24-31

  2023-12-28

  Statistics: 141

• THE INFLUENCE OF GAMIFICATION AND LIVE STREAMING SHOPPING ON PURCHASE DECISION WITH PURCHASE INTENTION AS AN INTERVENING VARIABLE INTENTION AS AN INTERVENING VARIABLE ON THE SHOPEE MARKETPLACE IN MEDAN CITY

  Hanastasia Debora Sari Siahaan , Arlina Nurbaity Lubis , Beby Karina Fawzeea Sembiring

  2140-2143

  2024-11-30

  Statistics: 64

• HOW EASE OF PAYMENT AND DISCOUNT IN E-COMMERCE INFLUENCE ON CONSUMER PURCHASE DECISIONS

  Ety Nurhayaty , Dede Suleman , Mohamad Trio Febriyantoro , Ida Zuniarti , Sri Rusiyati , Sofyan Marwansyah , Aprilia Puspasari , Lukman Hakim

  964-968

  2023-05-06

  Statistics: 431