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• THE EFFECT OF PRICE AND CELEBRITY ENDORSERS ON PURCHASE DECISIONS WITH BRAND IMAGE AS AN INTERVENING VARIABLE IN MS GLOW SKINCARE PRODUCTS

  Endang Satriani Siregar , Paham Ginting , Beby Karina Fawzeea Sembiring

  98-101

  2025-01-30

  Statistics: 72

• EMPLOYEE PERFORMANCE IMPROVEMENT STRATEGY IN EFFORTS TO IMPROVE CUSTOMER RELATIONS USING HIERARCHY PROCESS ANALYSIS AND CUSTOMER RELATIONSHIP MANAGEMENT METHODS AT PT.MASAJI KARGOSENTRA TAMA BELAWAN

  Muhammad Sadani , Prihatin Lumbanraja , Meilita Tryana Sembiring

  1426-1435

  2023-06-29

  Statistics: 306

• MURABAHAH FINANCING PROBLEM SOLVING STRATEGIES: ANALYSIS AND EVALUATION

  Haris al Amin , Syawal Harianto , Abi Waqqosh , Abdul Halim

  268-275

  2021-11-30

  Statistics: 163

• THE EFFECT OF PRIOR EXPERIENCE AND TRUST ON CUSTOMER LOYALTY WITH SATISFACTION AS AN INTERVENING VARIABLE (CASE STUDY ON CUSTOMERS OF PT. PEGADAIAN BRANCH OF TEBING TINGGI CITY)

  Yomeini Margareth , Suci Etri Jayanti , Rumiris Siahaan

  934-946

  2023-05-04

  Statistics: 295

• CREDIT MANAGEMENT ANALYSIS TO PREDICT EARLY NON-PERFORMING LOANS AT PT. BANK NEGARA INDONESIA (PERSERO) TBK

  Hardiansyah , Nazaruddin , Muhammad Anggia Muchtar

  1394-1399

  2025-07-27

  Statistics: 60

• THE INFLUENCE OF EXPERIENTIAL MARKETING, EXPERIENTIAL VALUE AND BRAND TRUST ON CUSTOMER SATISFACTION TELKOMSEL SIMPATI CARD IN THE CITY OF LHOKSEUMAWE

  Yuli Asbar , Sapna Biby , Razif , Nurhayati

  595-604

  2022-07-31

  Statistics: 445

• THE INFLUENCE OF GAMIFICATION AND LIVE STREAMING SHOPPING ON PURCHASE DECISION WITH PURCHASE INTENTION AS AN INTERVENING VARIABLE INTENTION AS AN INTERVENING VARIABLE ON THE SHOPEE MARKETPLACE IN MEDAN CITY

  Hanastasia Debora Sari Siahaan , Arlina Nurbaity Lubis , Beby Karina Fawzeea Sembiring

  2140-2143

  2024-11-30

  Statistics: 65

• PRIMA SERVICE EFFECTIVENESS PT. BANK ACEH SHARIAH TO CUSTOMER LOYALTY

  M. Yazid AR

  993-1005

  2023-05-07

  Statistics: 182

• LEGAL POWER OF COVERNOTES MADE BY NOTARIES IN THE PROVISION OF CREDIT BY BANK

  Tripetra Yokhanan Tarigan , Suprayitno , Rosnidar Sembiring , Agus Armaini RY , Doddy Safnul

  1553-1566

  2024-09-30

  Statistics: 121

• THE EFFECT OF ISLAMIC FINANCIAL LITERACY ON SAVINGS DECISIONS IN ISLAMIC BANKS WITH CUSTOMER VALUE MEDIATION (CASE STUDY: MEDAN CITY)

  Ihsan Rambe , Fathurrahman Djamil , Koesmawan , Didin Saepudin

  934-942

  2023-05-03

  Statistics: 389

• THE INFLUENCE OF ONLINE CUSTOMER REVIEWS AND PRICE ON INTEREST BUYING CONSUMERS ON THE SHOPEE MARKETPLACE (Case Study on Customers Gen Z Scarlett Whitening Official Store Medan City)

  Nur Athifah , Dewi Nurmasari Pane , Annisa Sanny

  890-900

  2024-05-30

  Statistics: 149

• THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION AND INSTAGRAM SOCIAL MEDIA IN IMPROVING BRAND IMAGE AT KOPI LADANG

  Yudha Yustiasa , Endang Sulistya Rini , Evawany Yunita Aritonang

  1058-1065

  2025-05-20

  Statistics: 92

• THE IMPLICATIONS OF REMOTE WORK ON BUSINESS-TO-BUSINESS (B2B) CUSTOMER ENGAGEMENT AT A SOUTH AFRICAN TECHNOLOGY COMPANY

  Farai Nyika , Angela Chipaike

  434-445

  2024-03-24

  Statistics: 104

• THE EFFECT OF PRICE, PROMOTION AND QUALITY OF SERVICE ON GO-JEK CUSTOMER SATISFACTION (CASE STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS UNIVERSITY OF MUHAMMADIYAH NORTH SUMATRA)

  Mutia Arda , Ahmad Maulana Banurea

  549-560

  2022-07-31

  Statistics: 529

• THE IMPACT OF BRAND TRUST AND PERCEIVED QUALITY ON BRAND LOYALTY IN MEDIATION CUSTOMER SATISFACTION: A CASE STUDY OF KOPI KENANGAN CONSUMERS IN MEDAN CITY

  Friti Sinta , Prihatin Lumbanraja , Beby Karina F. Sembiring

  1555-1571

  2023-07-13

  Statistics: 1497

• ANALYSIS OF THE EFFECT OF ISLAMIC BANK INCOME AND INCOME CONVENTIONAL BANKS AGAINST BANK PROFITABILITY

  Muhammad Erwin SP* , Saparuddin Siregar , Sugianto

  33-46

  2022-01-12

  Statistics: 329

• THE INFLUENCE OF PRODUCT DIVERSITY AND CUSTOMER RELATIONSHIP MANAGEMENT ON LOYALTY CUSTOMERS THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE ( Case Study of Bo Cafe & Resto Tebing Tinggi )

  Wahyu Ginanjar , Rotua Sri Linda Sitompul , Dara Mustika , Mangasi Sinurat , Rapat Piter Sony

  1971-1983

  2024-11-30

  Statistics: 119

• THE IMPACT OF E-COMMERCE ON THE SUPPLY CHAIN OF SMALL-SCALE FARMING: EVIDENCE FROM LIMPOPO PROVINCE, SOUTH AFRICA

  Quentin Ozum Musibon , Patrick Mupambwa , Farai Nyika

  1645-1654

  2024-11-13

  Statistics: 200

• MARKETING PERFORMANCE DEVELOPMENT: APPLICATION OF THE CONCEPT OF DIGITAL MARKETING AND MARKET ORIENTATION STRATEGY IN THE MSME SECTOR

  Ikramuddin , Faisal Matriadi , Em. Yusuf Iis , Mariyudi

  181-190

  2021-11-22

  Statistics: 2121

• THE INFLUENCE OF FOOD QUALITY, PRICE FAIRNESS, PRODUCT VARIETY, SERVICESCAPE, STORE BRAND IMAGE ON REPURCHASE INTENTION THROUGH PURCHASE DECISION AND CUSTOMER SATISFACTION OF PIZZA HUT VISITORS IN SAMARINDA CITY

  Suramli , St Nurhasanah , Sarwo Eddy Wibowo , Usratul Maqfira

  276-283

  2025-12-24

  Statistics: 140