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• THE INFLUENCE OF GAMIFICATION AND LIVE STREAMING SHOPPING ON PURCHASE DECISION WITH PURCHASE INTENTION AS AN INTERVENING VARIABLE INTENTION AS AN INTERVENING VARIABLE ON THE SHOPEE MARKETPLACE IN MEDAN CITY

  Hanastasia Debora Sari Siahaan , Arlina Nurbaity Lubis , Beby Karina Fawzeea Sembiring

  2140-2143

  2024-11-30

  Statistics: 64

• THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON THE DECISION TO PURCHASE AN iPHONE (A STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, ISLAMIC UNIVERSITY OF SUMATERA) NORTH MANAGEMENT STUDY PROGRAM CLASS 2021)

  Nola Amelia , Nilawati Nasti , Julienda Br Harahap

  3565-3573

  2025-08-03

  Statistics: 100

• ANALYSIS OF THE EFFECT OF SOCIAL MEDIA AND EXPERIENTIAL MARKETING ON CONSUMER PURCHASE DECISIONS OF RAINBOW RICE MEDAN

  Asri Sylvia Sari , Sugih Arto Pujangkoro , Beby Karina Fawzeea Sembiring

  233-238

  2022-03-30

  Statistics: 324

• THE INFLUENCE OF FOOD QUALITY, PRICE FAIRNESS, PRODUCT VARIETY, SERVICESCAPE, STORE BRAND IMAGE ON REPURCHASE INTENTION THROUGH PURCHASE DECISION AND CUSTOMER SATISFACTION OF PIZZA HUT VISITORS IN SAMARINDA CITY

  Suramli , St Nurhasanah , Sarwo Eddy Wibowo , Usratul Maqfira

  276-283

  2025-12-24

  Statistics: 136

• THE INFLUENCE OF PRODUCT QUALITY AND BRAND IMAGE ON PURCHASING DECISIONS FOR LEMANK BATOK IN TEBING TINGGI CITY

  Rusmewahni

  521-532

  2022-07-31

  Statistics: 278

• THE INFLUENCE OF INSTAGRAM PROMOTION AND SERVICE QUALITY ON THE PURCHASE DECISION OF BANANA PASIR WAIS THROUGH ONLINE OJEK

  Dewi Andriany , Mutia Arda

  1257-1268

  2023-06-20

  Statistics: 377

• LEGAL REVIEW OF THE REFUND PROCEDURE IN CASES OF FAILURE TO PAY A LAND SALE-PURCHASE DEED IN A LAWSUIT ORIGIN OF DEBT AND RECEIVABLE (Court Decision Study Number: 760/Pdt.G/2023/PN.Mdn)

  Reza Ananda Syahputra , Henry Aspan , Siti Nurhayati

  3404-3409

  2025-08-03

  Statistics: 83

• PROMOTION STRATEGY AND WORD OF MOUTH ON PURCHASE DECISIONS WITH BRAND AWARENESS AS A MODERATING VARIABLE ON BEZZIE MINI SOCCER

  Al Hilal Akbar Ferdynanda , Endang Sulistya Rini , Syahyunan

  386-396

  2026-01-18

  Statistics: 26

• THE INFLUENCE OF PRODUCT QUALITY ON PURCHASE DECISION THROUGH BRAND IMAGE AND WORD OF MOUTH AS MEDIATING VARIABLES ON OPPO SMARTPHONE CONSUMERS IN MALANG CITY

  Havisfal Alviansyah , Sudarmiatin , Wening Patmi Rahayu

  1129-1138

  2024-07-30

  Statistics: 101

• THE INFLUENCE OF PRODUCT QUALITY, PRICE AND ELECTRONIC WORD OF MOUTH ON THE PURCHASE DECISION OF MS GLOW SKINCARE

  Mutia Arda , Dewi Andriany

  12-46-1256

  2023-06-20

  Statistics: 1156

• INCREASING PURCHASE ACTION RATIO (PAR) THROUGH AN EFFECTIVE INSTAGRAM CAMPAIGN IN SELECTED ASIA COUNTRIES: A CASE STUDY OF GLOBAL MILLENNIAL MUN

  Febrian Ahmad

  476-484

  2026-01-31

  Statistics: 50

• THE EFFECT OF PRICE AND CELEBRITY ENDORSERS ON PURCHASE DECISIONS WITH BRAND IMAGE AS AN INTERVENING VARIABLE IN MS GLOW SKINCARE PRODUCTS

  Endang Satriani Siregar , Paham Ginting , Beby Karina Fawzeea Sembiring

  98-101

  2025-01-30

  Statistics: 71

• THE EFFECT OF E-SERVICE QUALITY AND PERCEIVED EASE OF USE ON E-CUSTOMER LOYALTY WITH E-CUSTOMER SATISFACTION AND E-TRUST AS INTERVENING VARIABLES IN DIGITAL PAYMENT INTERVENING VARIABLES ON DIGITAL PAYMENT FUNDS IN THE CITY OF MEDAN

  Nabawi Putri Marisa Nasution , Arlina Nurbaity Lubis , Fadli

  8-11

  2024-12-23

  Statistics: 84

• THE INFLUENCE OF LIVE STREAMING, CASHBACK, AND FREE SHIPPING ON PURCHASING DECISIONS PURCHASE OF TIKTOK SHOP (A STUDY OF MANAGEMENT STUDENTS AT MALIKUSSALEH UNIVERSITY)

  Nidea Rinzeni , Adnan , Widyana Verawati Siregar , Rusydi Abubakar

  4045-4055

  2025-09-21

  Statistics: 132

• HOW EASE OF PAYMENT AND DISCOUNT IN E-COMMERCE INFLUENCE ON CONSUMER PURCHASE DECISIONS

  Ety Nurhayaty , Dede Suleman , Mohamad Trio Febriyantoro , Ida Zuniarti , Sri Rusiyati , Sofyan Marwansyah , Aprilia Puspasari , Lukman Hakim

  964-968

  2023-05-06

  Statistics: 431

• THE EFFECT OF TRUST AND ELECTRONIC WORD OF MOUTH ON PRODUCT PURCHASING DECISIONS ONLINE

  Dede Suleman , Dedi Suharyadi , Rini Martiwi , Nyoman Suardhita , Enggar Widianingrum , Eulin Karlina

  969-976

  2023-05-06

  Statistics: 494

• THE EFFECT OF BRAND ENDORSEMENT, E-WOM AND TRUST ON PURCHASING DECISIONS IN E-COMMERCE IN INDONESIA

  Dede Suleman , Puji Yuniarti , Dede Mustomi , Roy Irawan , Joko Ariawan , Raden Ati Haryati , Roydawaty , Aprillia

  985-992

  2023-05-06

  Statistics: 457