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• THE IMPACT OF HALAL LOGOS AND HALAL LOGOS OF COUNTRY OF ORIGIN (COO) ON THE PURCHASE OF PACKAGED FOOD FROM ABROAD IN LHOKSEUMAWE CITY

  Rasyidusman Hannamara Furqan Nur , Ratnawati Ratnawati

  3441-3448

  2025-07-08

  Statistics: 202

• INTEGRATION OF OPERATIONAL MANAGEMENT, DIGITAL MARKETING, AND PRODUCT INNOVATION IN ENHANCING THE COMPETITIVENESS OF HFC IN THE DIGITAL ECONOMY ERA

  Stanley Prabowo , Sunarto Budiono , Agung Winarno

  7090-7103

  2025-10-29

  Statistics: 426

• THE EFFECT OF TOFU DUMP SUBSTITUTION ON THE CHEMICAL CHARACTERISTICS AND SENSORY QUALITY OF CHICKEN SAUSAGE

  Vincentius Soeyoto , Yuyun Yuniati , Bambang Sigit Sucahyo

  4135-4146

  2026-03-16

  Statistics: 95

• UNDERSTANDING THE LIVESTREAMING E-COMMERCE PHENOMENON IN INDONESIA: A LITERATURE REVIEW

  Azmen Kahar , Yulia Hendri Yeni , Syafrizal , Sari Lenggogeni

  8036-8040

  2025-11-25

  Statistics: 411

• INNOVATIVE USE OF BANANA PEEL FLOUR IN BROWNIES PRODUCTION: NUTRITIONAL AND SENSORY IMPACTS

  Natalia Angel Auwdinata , Nazwa Nakiyah Nabila , Khadijah Raihana Putri Nufrianto , Michael Ricky Sondak

  3671-3679

  2025-08-02

  Statistics: 305

• EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING AND PROMOTIONAL TOOL FOR MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) CASE STUDY: PT GLOBAL ATCO SUKSESTAMA

  Atikah Putriyani , Tri Mulyaningsih

  1404-1408

  2025-12-28

  Statistics: 202

• THE INFLUENCE OF SOCIAL MEDIA PLATFORMS, MARKETING TECHNIQUES AND E-COMMERCE ON CUSTOMER BUYING INTEREST IN COFFEE SHOPS PICKING IN BINJAI

  Nathaly Orient , Novellyn Wigo , M. Fadhlan Mirza , Deni Faisal Mirza

  5046-5056

  2025-09-20

  Statistics: 358

• THE EFFECT OF SERVICE QUALITY AND PROMOTION MEDIATED BY CONSUMER SATISFACTION ON CUSTOMER LOYALTY AT CV. ANANDA LINK

  Raehan Ananda , Muh Abdul Aziz , Muhammad Khairul Amal

  3237-3247

  2026-02-07

  Statistics: 239