BUSINESS DEVELOPMENT ANALYSIS OF BUSINESS MODEL CANVAS (BMC) AND SWOT IN WEST BEKASI COFFEE INTERMEDIARY UMKM
DOI:
10.54443/ijerlas.v5i2.2570Published:
2025-03-18Downloads
Abstract
Coffee Intermediary Business as an MSME business still needs optimization for business development. The purpose of this study is to analyze the canvas business model and SWOT analysis to provide business improvements in Coffee Intermediary MSME. The analysis method used in the study is descriptive qualitative, while the data analysis technique used is BMC (Business Model Canvas). The data used includes primary and secondary data. The results of the study indicate that the Coffee Intermediary MSME business model needs to be improved in the elements of key partners, key activities, key resources, revenue streams, while the results of the SWOT analysis showed high scores on IFE (4.22) and EFE (4.33), indicating a strong competitive position with significant market opportunities, but to maintain its business excellence, Coffee Intermediary must continue to improve its strengths and improve its weaknesses.
Keywords:
Business Development Business Model Canvas And SWOTReferences
Arianto, A. D. (2021). Entrepreneurial MIndset & Skil. In Insan Cendekia Mandiri. Hidayat, N. et al. (2023). STRATEGI BISNIS USAHA MIKRO MENGGUNAKAN
BUSINESS MODEL CANVAS. Media Riset Bisnis Ekonomi Sains Dan
Terapan, 1(1), 2023.
Maulana, M. A., Puspa, T., NurKhoirunnisa, A., Haikal Murzid, M. M., &
Simanjuntak, W. A. (2023). Analisis Manajemen Strategik Perusahaan Pada
Ayam Penyet Cabe Ijo “Sinar Karsi.” Jurnal Ekonomi Trisakti, 3(1), 587–600.
https://doi.org/10.25105/jet.v3i1.15527
Suriono, Z. (2022). Analisis SWOT dalam Identifikasi Mutu Pendidikan. ALACRITY :
Journal of Education, 1(20), 94–103. https://doi.org/10.52121/alacr ity.v1i3.50
Suwarni, E., & Handayani, M. A. (2020). Strategi Pengembangan Bisnis Usaha Mikro Kecil Menengah Keripik Pisang Dengan Pendekatan Business Model Kanvas: (Studi Kasus UMKM Arabar Shop di Kota Bandar Lampung, Provinsi Lampung). Journal Management, Business, and Accounting, 19(3), 320–330.
License
Copyright (c) 2025 Ida Hendarsih, Amas Sari Martanti, Diana Tambunan
This work is licensed under a Creative Commons Attribution 4.0 International License.
Downloads
How to Cite
