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• THE INFLUENCE OF BRAND PASSION, BRAND TRUST AND BRAND IMAGE ON BRAND EVANGELISM IN PRODUCTS IPHONE IN LHOKSEUMAWE CITY

  Adnan , Rusydi , Zamzami

  1004-1011

  2022-11-30

  Statistics: 70

• THE IMPACT OF BRAND TRUST AND PERCEIVED QUALITY ON BRAND LOYALTY IN MEDIATION CUSTOMER SATISFACTION: A CASE STUDY OF KOPI KENANGAN CONSUMERS IN MEDAN CITY

  Friti Sinta , Prihatin Lumbanraja , Beby Karina F. Sembiring

  1555-1571

  2023-07-13

  Statistics: 1488

• THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION AND INSTAGRAM SOCIAL MEDIA IN IMPROVING BRAND IMAGE AT KOPI LADANG

  Yudha Yustiasa , Endang Sulistya Rini , Evawany Yunita Aritonang

  1058-1065

  2025-05-20

  Statistics: 83

• IPHONE USERS' PERCEPTION OF BRAND IMAGE, INNOVATION, AND PRODUCT QUALITY IN BUILDING LOYALTY AMONG MALIKUSSALEH UNIVERSITY STUDENTS

  Rauzi Ramazalena , Depita Kardiati

  1354-1357

  2025-07-22

  Statistics: 67

• THE INFLUENCE OF PRODUCT QUALITY AND PERCEIVED VALUE, MEDIATED BY BRAND TRUST ON CONVERTING MACHINE PURCHASE DECISIONS IN INDONESIA’S FLEXIBLE PACKAGING INDUSTRY

  Indra Mandala , Bernard Tirto Widjaja , Saparso

  193-203

  2024-03-11

  Statistics: 199

• INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY REGARDING REPURCHASE DECISIONS WITH SHOPPING LIFESTYLE AS A VARIABLE MODERATION IN CONSUMERS OF HILON PRODUCTSIN MEDAN CITY

  Aprianta Raskami Sembiring , Paham Ginting , Endang Sulistya Rini

  1172-1174

  2024-07-30

  Statistics: 93

• THE INFLUENCE OF FOOD QUALITY, PRICE FAIRNESS, PRODUCT VARIETY, SERVICESCAPE, STORE BRAND IMAGE ON REPURCHASE INTENTION THROUGH PURCHASE DECISION AND CUSTOMER SATISFACTION OF PIZZA HUT VISITORS IN SAMARINDA CITY

  Suramli , St Nurhasanah , Sarwo Eddy Wibowo , Usratul Maqfira

  276-283

  2025-12-24

  Statistics: 131

• THE INFLUENCE OF PRODUCT QUALITY AND BRAND IMAGE ON PURCHASING DECISIONS FOR LEMANK BATOK IN TEBING TINGGI CITY

  Rusmewahni

  521-532

  2022-07-31

  Statistics: 278

• THE INFLUENCE OF BRAND AND TRUST ON ONLINE CONSUMER BUYING INTEREST

  Dede Suleman , Yohanes Totok Suyoto , Wiwin Wianti , Etik Dwi Styaningrum , Supriatin , Rohani Lestari Napitupulu , Helmy Ivan Taruna

  977-984

  2023-05-08

  Statistics: 378

• INFLUENCE OF EMOTION, ENJOYMENT, PRICE, AND BRAND IMAGE ON VISIT INTENTION THROUGH CUSTOMER SATISFACTION AND ATTITUDE AMONG VISITORS OF AMAZON IN SAMARINDA CITY

  M. Kiswanto , Zuhriah , Sarwo Eddy Wibowo , Shofiaturrizkiyah

  12-19

  2025-01-28

  Statistics: 98

• PROMOTION STRATEGY AND WORD OF MOUTH ON PURCHASE DECISIONS WITH BRAND AWARENESS AS A MODERATING VARIABLE ON BEZZIE MINI SOCCER

  Al Hilal Akbar Ferdynanda , Endang Sulistya Rini , Syahyunan

  386-396

  2026-01-18

  Statistics: 25

• THE INFLUENCE OF EXPERIENTIAL MARKETING, EXPERIENTIAL VALUE AND BRAND TRUST ON CUSTOMER SATISFACTION TELKOMSEL SIMPATI CARD IN THE CITY OF LHOKSEUMAWE

  Yuli Asbar , Sapna Biby , Razif , Nurhayati

  595-604

  2022-07-31

  Statistics: 442

• THE INFLUENCE OF LIFESTYLE, PRODUCT PRICES, QUALITY AND BRAND ON INTEREST TO BUY SECOND BRANDED CLOTHING Case Study on Semester VII STIE Bina Karya Tebing Tinggi Students

  Suci Etri Jayanti , Yomeini Margareth , Rumiris Siahan

  899-910

  2022-11-14

  Statistics: 330

• THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION STRATEGY IN THE FROZEN FOOD INDUSTRY IN SAMARINDA ANALYSIS OF REPURCHASE INTENTION, BRAND AWARENESS, CUSTOMER SATISFACTION AND CUSTOMER TRUST

  Prapdopo , Andi Nurhasanah , Johan Lucas Away , Rima Melati

  112-118

  2025-01-30

  Statistics: 65

• THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON THE DECISION TO PURCHASE AN iPHONE (A STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, ISLAMIC UNIVERSITY OF SUMATERA) NORTH MANAGEMENT STUDY PROGRAM CLASS 2021)

  Nola Amelia , Nilawati Nasti , Julienda Br Harahap

  3565-3573

  2025-08-03

  Statistics: 85

• THE EFFECT OF PRICE AND CELEBRITY ENDORSERS ON PURCHASE DECISIONS WITH BRAND IMAGE AS AN INTERVENING VARIABLE IN MS GLOW SKINCARE PRODUCTS

  Endang Satriani Siregar , Paham Ginting , Beby Karina Fawzeea Sembiring

  98-101

  2025-01-30

  Statistics: 71

• SATISFACTION-BASED PATIENT LOYALTY ANTECEDENT MODEL AT CUT MUTIA HOSPITAL

  Adnan

  295-302

  2021-11-30

  Statistics: 57

• VISUAL IDENTITY AND AUDIENCE ENGAGEMENT: PERSONAL BRANDING STRATEGIES ON INSTAGRAM @DSUGYWEDDINGOFFICIAL

  Deana Ermania Rahutami , Dimas Herlambang Putra , Farida Nurfalah

  4297-4307

  2025-10-17

  Statistics: 181

• THE EFFECT OF BRAND ENDORSEMENT, E-WOM AND TRUST ON PURCHASING DECISIONS IN E-COMMERCE IN INDONESIA

  Dede Suleman , Puji Yuniarti , Dede Mustomi , Roy Irawan , Joko Ariawan , Raden Ati Haryati , Roydawaty , Aprillia

  985-992

  2023-05-06

  Statistics: 455

• ANALYSIS OF LEGAL STATUS, LEGAL PROTECTION OF MARKS THAT HAVE BEEN REGISTERED (STUDY OF DECISION NUMBER 03/PDT.SUS-MEREK/2015/PN NIAGA MEDAN)

  Lenny Mutiara Ambarita , Van Lodewijk Purba , Muhammad Fadly Nasution

  968-977

  2022-11-30

  Statistics: 136

• THE INFLUENCE OF PRODUCT QUALITY ON PURCHASE DECISION THROUGH BRAND IMAGE AND WORD OF MOUTH AS MEDIATING VARIABLES ON OPPO SMARTPHONE CONSUMERS IN MALANG CITY

  Havisfal Alviansyah , Sudarmiatin , Wening Patmi Rahayu

  1129-1138

  2024-07-30

  Statistics: 101

• DIGITAL BUSINESS TRANSFORMATION IN MODEST FASHION: A CASE STUDY OF ASH SCARF

  Zenitha Kurnia Putri , Rita Anggraini Rahayu , Budi Eko Soetjipto

  1140-1143

  2025-05-27

  Statistics: 123

• ANTASEDEN OF INTEREST IN BUYING ANDROID IN STUDENTS

  Muhammad Arif

  95-102

  2021-11-15

  Statistics: 303

• THE EFFECT OF BRANDING AND PACKAGING ON PURCHASE DECISIONS IN UMKM CAHAYA RASA, WRINGINSONGO VILLAGE, MALANG REGENCY

  Mahmudatul Himma , Fullchis Nurtjahjani , Diana Eka Poernamawati , Asminah Rachmi , Muhamad Muwidha , Ane Fany Novitasari

  3592-3599

  2025-07-29

  Statistics: 104

• INCREASING PURCHASE ACTION RATIO (PAR) THROUGH AN EFFECTIVE INSTAGRAM CAMPAIGN IN SELECTED ASIA COUNTRIES: A CASE STUDY OF GLOBAL MILLENNIAL MUN

  Febrian Ahmad

  476-484

  2026-01-31

  Statistics: 45