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• CUSTOMER LOYALTY IN DIGITAL BANKING: AN INTEGRATED MODEL OF UX, SECURITY, TRUST, AND SATISFACTION

  Aditya Ramadhan , Dian Masyita , Elisa Susanti

  1193-1205

  2025-12-23

  Statistics: 247

• BEYOND THE CAMPAIGN: MANAGING MARKETING AS A CONTINUOUS CUSTOMER CONVERSATION

  Wan Repli , Lukmanul Hakim , Dahrul Aman Harahap

  1073-1081

  2025-12-23

  Statistics: 162

• INFLUENCE OF SERVICE QUALITY, PRODUCT QUALITY, AND PRICE COMPATIBILITY TOWARDS CUSTOMER SATISFACTION AT WH CAFÉ, KISARAN TIMUR DISTRICT ASAHAN REGENCY, NORTH SUMATRA

  Adnan , Keysha Alia Salsabila Pasaribu , Hamdiah , Rusydi Abubakar

  804-816

  2024-10-23

  Statistics: 163

• THE EFFECT OF LIVE STREAMING AND ONLINE CUSTOMER REVIEW ON THE PURCHASE DECISION OF HANA FASHION PRODUCTS IN TIKTOK SHOP WITH CONSUMER TRUST AS AN INTERVENING VARIABLE

  Merlinna , Lysa Tantria , Fitrianingsih , Imelda Mardayanti

  981-990

  2025-05-19

  Statistics: 381

• THE INFLUENCE OF PROMOTIONS, CONSUMER TRUST, AND QUALITY OF SERVICE TOWARDS CUSTOMER LOYALTY INDONESIAN SHARIA BANK (CASE STUDY ON FACULTY OF ECONOMICS AND BUSINESS STUDENTS)

  Cut Ulandari , Rusydi Abubakar , Teuku Zulkarnaen , M. Subhan

  582-588

  2024-07-21

  Statistics: 158

• THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE WITH CUSTOMER TRUST AS INTERVENING ON PURCHASE DECISION OF SKINTIFIC USERS IN YOGYAKARTA

  Nuraisyah Vilda Agustin Detuage , Henny Welsa , Ambar Lukitaningsih

  593-600

  2025-04-07

  Statistics: 195

• FROM CLICKS TO CUSTOMERS: MANAGING THE FULL FUNNEL FOR SUSTAINABLE GROWTH

  Sarjani , Lukmanul Hakim , Dahrul Aman Harahap

  1263-1271

  2025-12-23

  Statistics: 132

• THE IMPLEMENTATION OF SALES PROMOTION AND EASE OF PAYMENT METHODS FOOD AND BEVERAGE BUSINESSES IN PARAPAT TOURIST AREA ON CUSTOMER REVISIT INTEREST

  Syahrul Syahrul , Riana Handayani Silalahi , Sepdwiyana Donargo

  4621-4632

  2026-04-12

  Statistics: 45

• ANALYSIS OF THE RELATIONSHIP BETWEEN PRODUCT QUALITY PERCEPTION AND CALL CENTER SERVICE ON CUSTOMER RECOMMENDATION INTENTION IN THE TELECOMMUNICATION INDUSTRY: A SYSTEMATIC LITERATURE REVIEW

  Norma Handayani

  8388-8396

  2025-11-26

  Statistics: 210

• THE INFLUENCE OF CUSTOMER EXPERIENCE AND HEDONIC VALUE ON GUEST REPURCHASE INTENTION AT ASTON BATAM HOTEL AND RESIDENCES

  Shalama Qoalam , Hermansyah

  7398-7402

  2025-10-30

  Statistics: 191

• THE INTEGRATED MARKETING BLUEPRINT: ALIGNING BRAND, CONTENT, AND SALES FOR MAXIMUM IMPACT

  Desy Afriyanti , Lukmanul Hakim , Dahrul Aman Harahap

  1060-1068

  2025-12-23

  Statistics: 129

• THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER LOYALTY IS MEDIATED BY SATISFACTION VARIABLES (STUDY OF CUSTOMER PERCEPTIONS ON BANK MANDIRI UNIT KUALA TANJUNG BRANCH BATUBARA DISTRICT, NORTH SUMATRA PROVINCE)

  Ade Carlo Tiganna Damanik , Nazaruddin , Yeni Absah

  694-703

  2023-10-30

  Statistics: 196

• THE EFFECT OF PRODUCT QUALITY, CUSTOMER TESTIMONIALS AND PRICE PERCEPTION ON THE PURCHASE INTENTION OF GENERATION Z CONSUMERS ON MS GLOW PRODUCTS IN LHOKSEUMAWE CITY

  Adnan , Suryani , Munandar , M.Subhan

  245-250

  2024-07-14

  Statistics: 489

• THE EFFECT OF PRODUCT INNOVATION AND CUSTOMER ENGAGEMENT ON REPURCHASE INTENTION THROUGH BRAND TRUST MEDIATION OF HIJAB PRODUCTS IN THE TIKTOKSHOP

  Oktaviani Putri Dita Arumsari , Ery Tri Djatmika , Agus Hermawan

  5892-5906

  2025-10-03

  Statistics: 283

• THE INFLUENCE OF DIGITAL PAYMENT, AND CUSTOMER EXPERIENCE ON PURCHASE DECISIONS MEDIATED BY IMPULSE PURCHASE BEHAVIOR IN FEB STUDENTS

  Alifka Alya Zhafirah , Romansyah Sahabuddin , Tuti Supatminingsih

  4110-4121

  2026-03-13

  Statistics: 50

• THE EFFECT OF AGE, QUALITY AND GENDER ON CUSTOMERS' INTEREST IN DRINKING COFFEE AT COFFEE SHOP JABU HELA, MEDAN CITY

  Arjun Setiawan Ndraha , Farhan Zacky , Deni Faisal Mirza

  2046-2054

  2024-12-30

  Statistics: 378

• THE EFFECT OF CUSTOMER REVIEWS AND PRODUCT QUALITY ON BUYING INTEREST THROUGH PRODUCT UNDERSTANDING (CASE STUDY: GLAD2GLOW)

  Indah Lestari , Nurlaila , Kusmilawaty

  4245-4258

  2025-08-23

  Statistics: 309

• THE EFFECT OF WEBSITE QUALITY, PRICE AND SERVICE QUALITY ON CUSTOMER SATISFACTION IN BUKALAPAK E-COMMERCE (CASE STUDY ON MALIKUSSALEH UNIVERSITY STUDENTS)

  Alfaridho , Chalirafi , Mariyudi , Agustinawati

  146-155

  2024-04-24

  Statistics: 275

• SYSTEMATIC REVIEW OF THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, PRICE, AND PROMOTION ON PURCHASE INTENTION THROUGH CUSTOMER SATISFACTION

  Vidya Damayanti , Budi Eko Soetjipto , Ludi Wisnu Wardhana

  2717-2731

  2025-07-28

  Statistics: 207

• ANALYSIS OF THE INFLUENCE OF SERVICE QUALITY ON SERVICE CUSTOMER SATISFACTION AT KOODA EASY YOU IN LHOKSEUMAWE CITY

  T. Edyansyah , Rico Nur Ilham , Muhammad Roni

  1688-1697

  2025-01-30

  Statistics: 243

• THE INFLUENCE OF UTILITARIAN AND HEDONIC DIMENSIONS ON CUSTOMER SATISFACTION WITH INTERNET BANKING

  Diana Fajarwati , Wulan Setyo Astutik , Dwi Putranto Hadi

  5486-5497

  2025-09-24

  Statistics: 232

• EFFECT OF PRIVACY SECURITY, WEBSITE CONTENT, CUSTOMER SERVICE AND ATMOSPHERIC ON E-SHOPPING INTENTION

  Mirna Zahara , Rahmaniar , Jullimursyida , Munandar

  99-108

  2024-03-03

  Statistics: 165

• THE EFFECT OF COFFEE TYPE, PRICE AND SERVICE ON CUSTOMER SATISFACTION AT COFFEE SHOPP RESTU BUNDA, MEDAN CITY

  Sri Wahyuni Br Maha , Deni Faisal Mirza , Jontrapolta Sembiring , Rosdiana Gultom

  1173-1183

  2024-12-30

  Statistics: 113

• STRATEGY TO INCREASE CUSTOMER INTEREST IN GOLD PAWN PRODUCTS AT PT. BANK ACEH SYARIAH LHOKSEUMAWE BRANCH

  Hamdiah , Likdanawati , Khairina AR , Sutriani , Sofatun Nisa

  1065-1076

  2024-01-31

  Statistics: 328

• DEVELOPING A FREIGHT FORWARDING MARKETING STRATEGY TO ATTRACT NEW CUSTOMERS FOR PT SAFE LOGISTICS INTERNATIONAL

  Rizka Amalia , Harimukti Wandebori

  496-510

  2025-12-19

  Statistics: 77